Senior SMS Strategist, Klaviyo
$128-192k
1+ day a week in office (San Mateo, CA)
Intelligent marketing automation powered by customer data
Be an early applicant
Intelligent marketing automation powered by customer data
1001+ employees
Be an early applicant
$128-192k
1+ day a week in office (San Mateo, CA)
1001+ employees
Company mission
To give online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale.
Role
Who you are
- 7+ years of experience in SMS marketing. Additional experience in owned channels, email marketing, digital marketing or related fields preferred. Some brand/client side experience also preferred
- Bachelor's degree or commensurate experience
- Demonstrated experience with Klaviyo or similar marketing automation platforms
- Proven experience in developing and executing successful data-driven SMS marketing campaigns
- Advanced knowledge of SMS Compliance and Delivery
- Advanced understanding of SMS and email marketing best practices and strategies
- Strong communication and client-facing skills, with the ability to explain complex concepts to non-technical stakeholders
- Strong project management skills to oversee campaigns from start to finish
- Analytical mindset with the ability to interpret data and the capability to articulate actionable insights with tradeoffs to persuade stakeholders
- Ability to work in a fast-paced, dynamic environment and adapt to changing priorities
- Ability to work collaboratively in cross-functional teams
What the job involves
- As a Senior SMS Strategist, you will play a pivotal role in partnering with our Customer Success Managers (CSMs) to maximize their customers’ marketing potential through the Klaviyo platform as it relates to the customer’s SMS program
- You will work closely with CSMs and their customers to enhance SMS adoption, performance measurement and to develop revenue-driving strategies. You will also advance institutional SMS expertise through sharing insights, developing training programs and creating strategic resources
- Develop customized SMS marketing strategies that leverage the capabilities of the Klaviyo platform and improve SMS engagement and revenue growth
- Provide expert, tailored guidance on best practices for SMS marketing,compliance segmentation, and personalization
- Monitor SMS campaign and flow performance and provide regular performance reports to customers
- Offer recommendations for SMS optimization, growth and campaign enhancement based on data insights
- Be an SMS evangelist by driving institutional knowledge forward and increasing customer adoption of advanced SMS strategies
- Partner with cross-functional teams to ensure seamless execution of strategies
- Deliver exceptional customer experiences through clear communication and effective relationship-building
- Stay up-to-date with industry trends and emerging technologies to provide innovative solutions
Our take
Klaviyo is a marketing firm helping growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing campaigns. From personalised newsletters to automated emails when customers abandon their shopping carts, the marketing automation platform makes it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes.
Klaviyo's CEO, Bialecki, believes that the main problem with e-mail marketing today is that there is a divide between two kinds of tools: analytics tools that help you understand what people are doing on a website, such as what products they are considering, and messaging tools that send them a marketing e-mail. Operating primarily within the retail and eCommerce industry, Klaviyo aims to solve this by offering a tool that brings together analytics and messaging. This allows companies to bring all of their first-party data into a single platform to get a deep understanding of their customers and then activate that data to deliver highly-targeted, personalised communications through email and SMS. In the process, Klaviyo's customers get a deep understanding of their consumers.
Klaviyo is a fast-growing company mainly due to its business model - the firm offers a concrete ROI for Klaviyo’s clients if the software persuades customers to make purchases by treating different types of customers differently. An IPO in 2023 has led to Klaviyo's release of Klaviyo AI, which empowers businesses to unlock revenue-driving opportunities and deliver exceptional customer experiences across channels. Still in its early days of public listing, it will be interesting to see how Klaviyo fares in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
46% female employees
4% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"Not only we have a good stipend to spend on learning but we also have development days every quarter, where we can switch off and focus on the areas..."
Funding (last 2 of 6 rounds)
Aug 2022
$100m
LATE VC
May 2021
$320m
SERIES D
Total funding: $778.5m
Company benefits
- Private health care cover
- All full time employees receive equity
- Commuting allowance for when you do travel to the office,
- A very generous education allowance every year for you to spend on learning and development.
- Free books policy - if you’re better off for having read it (or listened to it—audiobooks are covered too!) we’ll pay for it.
- Generous and flexible PTO policy
- Participation in Klaviyo ESPP
Company values
- We always put our customers first.
- We are owners.
- We strive to make the world more equitable.
- We are ambitious.
- We are always learning.
- We collaborate radically.
- We are remarkable.
Company HQ
Financial District, Boston, MA
Articles
Leadership
Andrew Bialecki
(CEO)Previously CTO at RockTech, Senior Engineer at Performable, Lead Engineer at Applied Predictive Technologies and an SDET Intern at Microsoft
Ed Hallen
(Chief Product Officer)Currently an Advisor at Team Engine. Previously worked in Enterprise Business Development at Google, Summer Associate at Accel-KKR and Principal at Applied Predictive Technologies.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
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Diversity, Equity & Inclusion at Klaviyo
Katelyn Nnake (Director of Diversity, Equity & Inclusion)
- At Klaviyo one of our key values is "we strive to make the world more equitable"
- In 2023 over 75% of Klaviyos participated in a Klaviyo Resource Group
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