Senior Product Marketing Manager, Grow Therapy
$125-166k
Tech-enabled mental health group
Job no longer available
Tech-enabled mental health group
1001+ employees
Job no longer available
$125-166k
1001+ employees
Company mission
To fundamentally transform mental healthcare accessibility.
Role
Who you are
- 3+ years of product marketing experience (startup, marketplace and healthcare experience is also a plus but not required)
- Collaborative. You have experience working with PMs, designers, and various cross-functional stakeholders
- User Empathy. You relish talking to users, understanding their unique pain points, and using that deep understanding to build messaging and strategies.
- Scrappy. You’ll do anything to achieve your goal. You know how to think on the fly and persist through setbacks and roadblocks and to motivate your teammates to do the same
- Team Player. You are collaborative by nature, relish in camaraderie and group wins, and are looked to by colleagues as a steadfast partner and source of encouragement
- Highly Motivated. You take ownership of your work
What the job involves
- At Grow, we are creating a game-changing experience that redefines how providers manage their practice, how clients find therapists, and how care is delivered
- We're looking for a Product Marketing Manager to build go-to-market strategies to drive product adoption
- Own and execute email marketing strategies
- Create and execute GTM strategy for product launches including positioning, messaging, training, and collateral
- Produce and/or collaborate on content to engage target audiences including providers and clients
- Develop strategies to increase product visibility and adoption
- Work closely with Product, Strategic Partnerships, Design, Growth, and Customer Success teams to ensure awareness and alignment on product features and marketing initiatives
- Monitor market trends, competitor activities, and customer feedback to inform marketing strategies and share insights with Product
Our take
Mental health issues affect about 20% of Americans, so there’s an immense need for qualified mental healthcare in the US. However the vast majority of therapists don’t accept insurance due to the prohibitive administrative workload involved. This leaves therapy out of reach for many Americans. So it’s no surprise that the Grow Therapy platform has seen skyrocketing popularity since it was founded in 2020.
Grow Therapy helps therapists open their own in-network practices, providing the technology, support, and resources to tackle the extra operational workload that would allow them to take insurance. It’s live across a number of states, and works in partnership with all the major insurance payers including Humana, Aetna and Cigna.
The company is competing with larger rivals like Alma and Quartet Health, but this should be a big enough market for several major participants. Grow has secured good funding which supports the launch of its enhanced measurement-informed care system, which will help improve the care experience for clients and providers and make value-based behavioral care accessible for more patients.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
208% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2024
$88m
SERIES C
Sep 2022
$45m
SERIES B
Total funding: $148m
Company benefits
- Winter break: Unlimited PTO and a week off in December to recharge
- Wellness stipend: $300 to spend on things that helps you take care of yourself
- Mental health break: Take 2 hours every week to journal, exercise, or sleep in
- Learning stipend: $500 to spend on things that helps you grow in your career
- Meals on us: Lunch and dinner in office to fuel your body and your mind
- Remote office setup: $1000 stipend for remote employees to equip your home office
Company HQ
Midtown Manhattan, New York, NY
Leadership
Jake Cooper
(Co-Founder & CEO)Previously CFO at Campus Enterprises, before moving into investment at Apollo Global Management and then Blackstone.
Alan Ni
(Co-Founder & CTO)Worked as a product manager at Google, HVF Labs, and then Stripe.
Manoj Kanagaraj
(Co-Founder & CSO)Was a Venture Fellow at Harvard Innovation Labs (Harvard University).
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