Senior Demand Generation Marketer, Octopus Deploy
CA$95-115k
+ Stock Options
Senior level
Remote in Canada
Automated deployment & release management
Open for applications
Automated deployment & release management
201-500 employees
B2BEnterpriseSaaSDevOpsAutomation
Open for applications
CA$95-115k
+ Stock Options
Senior level
Remote in Canada
201-500 employees
B2BEnterpriseSaaSDevOpsAutomation
Company mission
To accelerate repeatable, reliable, and traceable deployments across cloud and on-premises.
Role
Who you are
- You have 5-8 years experience working in a performance marketing, demand generation, or lead generation role
- You have a good understanding of Continuous Delivery, the software delivery process, DevOps, and deployment automation
- You can manage and execute campaigns end-to-end with minimal direction from others
- You are knowledgeable or ready to learn about Octopus Deploy and where it fits in enterprise organizations
- You are customer-obsessed and are motivated to tell our story and the value of Continuous Delivery
- You have good project management skills, well-organized, and an effective communicator
- You have worked with CRMs, marketing automation platforms, and marketing analytics tools
- You have a good track record of working with Sales teams and are data-driven and numerically inclined
What the job involves
- A Demand Generation Marketer within the Marketing team at Octopus is responsible for raising awareness of the Octopus brand and creating demand that will lead to the acquisition and expansion of new and existing commercial and enterprise customers
- This is a new role at Octopus
- Marketers at Octopus have always contributed to demand generation, but we have never had a role dedicated to it
- You will own the programs and campaigns that forms the distribution engine around our DevOps and Continuous Delivery themes and sub-themes such as Kubernetes deployments, DevEx, and CI is not CD
- You will be responsible for generating demand that converts to leads, opportunities, and revenue
- You’ll take ownership of the early phase of our customer journey in attracting and converting our audience through our web and digital channels
- You’ll focus on creating demand that goes on to generate leads that make a difference to our bottom line - we want to generate quality leads who are in-market for deployment and CD tools, rather than generate thousands of tire-kicker leads that end up going nowhere
- You’ll be obsessed with our customers and what makes them tick and engage them with content and campaigns that makes Octopus seem like a no-brainer decision for them
- Your remit will be global, but you will also work closely with Revenue teams at a regional level to support demand gen across their accounts and target industries
- You are responsible for planning and executing our demand generation strategy and campaigns
- You’ll work closely with our partner agencies (SEO, paid search, and paid social) to plan and execute campaigns to support our demand-generation activities
- Raise brand awareness of the Octopus brand in our target market’s digital landscape
- You will develop high-impact B2B demand generation programs to meet pipeline and revenue goals
- Ensure the demand generation engine feeds lead generation to meet targets such as new business inquiries, marketing qualified leads (MQLs), sales qualified leads (SQLs), conversion rates, and cost per acquisition
- You will work with cross-functional teams including product marketing, partner marketing, and content marketing to identify and leverage buyer journey assets, messaging, and content in demand gen campaigns
- Align with Sales Development teams for top-of-funnel inbound and outbound programs
- Plan and maintain a campaign calendar aligned with other marketing stakeholders and teams
- You will have a close relationship with our Revenue teams and understand how demand generation plays an integral part in lead generation and downstream sales opportunities
- You work closely with our Product teams to understand the value Octopus delivers, what new roadmap items are on the horizon, and how these translate into demand gen activities before, during, and after launch
- Help position Octopus as the market leader in Continuous Delivery - we want to be in the consideration set of all DevOps teams when they are considering tooling
- Have a deep understanding of our target market, audience segmentation strategies, and buyer journey mapping
- Communicate and coordinate plans with other stakeholders and document plans for visibility across the organization
- Plan, maintain, and optimize campaigns throughout the year in line with Product Marketing and Revenue team plans and objectives
- You will present demand generation plans to stakeholders and document work for visibility across the organization
Application process
- We conduct interviews and onboarding virtually as part of being a remote-first company
- Below is the interview process you can expect for this role
- We know interviewing can seem daunting, but rest assured we designed our interview process to move quickly while still getting you all the information you need
- 👋🏼Initial chat [30 min]
- Talent acquisition screen: Meet with your Talent Acquisition team and get a feel for what it would be like to be an Octonaut!
- 🧑💻Hiring manager chat [45–60 min]
- Hiring manager chat: Designated time to chat with the hiring manager
- This is a great opportunity to get to know each other
- You should expect the hiring manager to ask questions about your professional background and goals
- We welcome any questions you may have for us!
- 🎉Panel interview [60–90 min]
- Final round chat: In this final round call, you meet cross-functional team members
- You can expect a mix of leaders and individual contributors to join the chat
- By the end of this call, you should have a great idea of what it’s like to work at Octopus
- We should also have a great idea of what it would be like to have you on the team!
- We’ll ask any final questions and encourage you to do the same
Our take
Octopus Deploy’s DevOps Automation platform enables developers, release managers, and operations staff to bring all automation into a single place – something that software teams have long struggled to do.
Even though the company has served over 20,000 organisations including NASA, Microsoft, Disney, Xero and Stack Overflow, it’s flown under the radar in its decade of existence. This is in large part due to its organic growth and lack of major VC investment.
However that’s all changed dramatically as of 2021, as major funding from Insight Partners (Pluralsight, Shopify, Twitter, Calm), as well as the acquisition of software container company Dist, sets Octopus Deploy on a high-growth trajectory. The next major step for the company will be to scale up its employee numbers, with a major focus on R&D.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
Few candidates hear
back within 2 weeks
Company
Funding (1 round)
Apr 2021
$172.5m
GROWTH EQUITY VC
Total funding: $172.5m
Company benefits
- PTO & Sick Pay
- Medical, Dental, Vision, 401(k)
- Paid Holidays
- Stock Options
- Parental Leave
- Office/Equipment Stipend
- Competitive Pay
- Learning & Development Opportunities
- Remote First
Company values
- Listening to our customers, over following market trends
- Helping each other, over being efficient individual contributors
- Doing the right thing by our customers & team, over short-term gain
- Doing a smaller number of things at high quality, over trying to do everything or arbitrary deadlines
- A bias for action, over risk aversion, or the pursuit of the perfect plan
Company HQ
South Bank, South Brisbane, QLD
Articles
Leadership
Paul Stovell
(CEO)Prior to Octopus Deploy, worked for an investment bank building .NET applications, and worked for Readify, an Australian .NET specialist consulting firm.
Sonia Stovell
(CFO)Former paraplanner at BMM Financial Service, Moore Stephens Queensland & Money Mentors (QLD).
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