Senior Marketing Vice President, Alpaca
+ Stock options
API for stock and crypto trading
Be an early applicant
API for stock and crypto trading
201-500 employees
Be an early applicant
+ Stock options
201-500 employees
Company mission
To unlock asset management for the people by modularising the world’s asset management activities.
Role
Who you are
- 15+ years of progressive marketing leadership experience, with 8–10+ years in senior management roles
- Proven track record in B2B demand generation and brand building within global organizations
- Fintech, SaaS infrastructure, payments, brokerage, or financial services experience strongly preferred
- Deep understanding of B2B and B2B2C growth motions, enterprise buyer psychology, and API-driven adoption cycles
- Proven ability to drive growth through creative strategy and organic levers rather than relying on large-scale budget increases
- Collaborative leader with a proven ability to mentor global teams and work effectively under a revenue-focused reporting structure
- Exceptional storyteller who can translate technical products into compelling narratives for C-suite customers
- Experience recruiting, coaching, and scaling high-performing marketing functions
- Mastery of Enterprise Marketing: Proven ability to navigate long sales cycles, account-based marketing (ABM), and high-contract-value decision-making processes
- Advanced knowledge of GEO (Generative Engine Optimization) and modern content distribution
- Strong diagnostic skills with the ability to make ROI-driven decisions in a metrics-obsessed environment
- Results-driven with a passion for innovation and "scrappy" enterprise experimentation
- Comfortable operating in a high-velocity, high-ambiguity environment
- Global mindset with cultural fluency across North America, MENA, APAC, and LATAM
What the job involves
- The SVP, Marketing will be a key driver of Alpaca’s growth engine, reporting directly to the Chief Revenue Officer (CRO). This individual will own the marketing function globally across brand, content, GEO (Generative Engine Optimization), B2B and B2B2C growth, and international go-to-market
- This is a hands-on, strategic, and highly cross-functional role for a world-class storyteller and operator who can translate complex technology into simple, compelling narratives that resonate across enterprise markets
- Build and Scale the Global Marketing Function. Design, operationalize, and lead a unified marketing strategy that aligns with the CRO’s revenue goals and Alpaca’s multi-geography expansion. Build an elite, metrics-driven team across brand, digital, partnerships, and demand generation
- Own End-to-End Marketing Strategy & Creative B2B Growth Develop and execute multi-channel B2B and B2B2C campaigns that drive brand awareness, enterprise pipeline generation, partner activation, and end-user adoption. Rather than relying on massive media spend, you will architect creative, high-impact growth motions to penetrate key verticals and geographies. Define the strategy for how Alpaca speaks to fintechs, financial institutions, developers, and enterprise decision-makers
- Executive Brand Ownership Set and elevate Alpaca’s global brand narrative. Ensure consistency across every region, channel, partner, and product line. Shape our market positioning across the US, Canada, UAE, Saudi Arabia, Singapore, India, Latin America, the UK/EU, and beyond
- Content, GEO, and Thought Leadership Create a world-class content engine that supports enterprise penetration, technical storytelling, and developer education. Own Alpaca’s GEO (Generative Engine Optimization) strategy to ensure we are the authoritative voice in AI-driven search and discovery for brokerage, fintech infrastructure, and global markets
- Data-Driven Decision Making Champion a culture of experimentation and analytics. Leverage deep knowledge of demand generation to use customer insights and funnel analytics to inform investment decisions. Design and execute nurture programs and conversion strategies, with every initiative tied back to revenue and measurable outcomes
- Global Collaboration and GTM Integration Partner closely with Product Marketing (housed within the Product team), Sales, Engineering, and Regulatory teams to align marketing execution with the broader GTM strategy. Ensure seamless integration between regional marketing efforts and global demand generation to support the sales organization
- Event Marketing and Brand Initiatives Own the strategy and execution for Alpaca’s global event footprint (conferences, partner summits, and regional activations) to drive enterprise leads and brand equity. Oversee holistic brand touchpoints that strengthen customer affinity (including website stewardship and swag programs)
- Partnering with Communications, the SVP, Marketing, will work in lockstep with the Head of Communications to maximize PR and earned media efforts for demand generation. While the Head of Comms leads corporate PR and media relations, you will collaborate to turn press coverage into high-impact marketing assets and align the media calendar with B2B campaign launches
- Together, you will ensure a unified voice across the industry, ensuring that every major announcement or thought leadership piece is optimized for GEO and serves as a catalyst for the enterprise sales funnel
Our take
Alpaca offers a developer-first API for stock trading. It enables companies to offer short-stock trading both worldwide and competitively commission-free across various programming languages. Within one year of launch Alpaca facilitated over $1 billion in transactions.
This is impressive, but not surprising. Fintech apps that facilitate stock trading on a level previously inaccessible to retail investors are on the rise. Alpaca puts this software within reach of companies who may previously have lacked the ability or the tech to do so. However, competition is growing, both from existing competitors like Interactive Brokers and Robinhood and robustly funded startups like Galileo and DriveWealth.
Alpaca now has the funding, including a round of convertible debt financing, available to scale its offering to larger businesses, and is looking further afield to work with international customers to earn income from foreign exchange fees. Whilst competition is strong in stock-trading APIs, casting their net wide could win Alpaca a head start.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Apr 2025
$52m
SERIES C
Oct 2023
$15m
CONVERTIBLE
Total funding: $139m
Company benefits
- Competitive Salary & Stock Options
- Benefits: Health benefits start on day 1. In the US this includes Medical, Dental, Vision. In Canada, this includes supplemental health care. Internationally, this includes a stipend value to offset medical costs
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card
- Work with awesome people, clients and partners from around the world
Company HQ
Downtown, San Mateo, CA
Leadership
Hitoshi Harada
(CPO)Former Database Kernel Architect at pivotal Inc and contributor at PostgreSQL Global development Group. Graduated from Keio University.
Yoshi Yokokawa
(CEO)Co-founder of Ikkyo Technology and former Forex Trader. Former Vice-President at Nomura.
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