Product Marketing Manager, CaptivateIQ
$104-152k
More information about location
Commission management platform
Job no longer available
Commission management platform
201-500 employees
Job no longer available
$104-152k
More information about location
201-500 employees
Company mission
To bring joy and transparency to sales performance management.
Role
Who you are
- 3-5 years of SaaS product marketing experience and have a proven track record of working effectively with sales, marketing, and product teams
- Proven ability to develop, test, and refine positioning and messaging
- Experience launching products and features, with an emphasis on building awareness and generating leads
- An excellent communicator with a knack for communicating complex, technical concepts in simple terms
- Experience working directly with customers and serving as the voice of customers within an organization
- An ownership mindset and the demonstrated ability to autonomously own projects from strategy through to execution
- The right blend of a data-driven strategy paired with a bias toward action
What the job involves
- This is an exciting opportunity to help build a world class product marketing team at CaptivateIQ. We’re currently a small but mighty team and are looking for a full stack product marketer who will impact the entire go-to-market funnel; from our persona strategy, to campaign messaging to competitive win rates
- As a member of the product marketing team, you’ll serve as the voice of the customer and market, identifying, analyzing and executing on opportunities in partnership with our sales, marketing and product teams
- You’ll own product and feature launches and develop, test and refine our personas, positioning and messaging across the buyer journey while building out product marketing processes and metrics
- Lastly, you’ll serve as a conduit between CaptivateIQ and our prospect and customer base; evangelizing CaptivateIQ, building relationships and capturing and sharing CaptivateIQ’s impact
- Be an in-house expert on our product and the market; maintaining and sharing a deep understanding of market problems and opportunities and how our product solves them
- Create, test, and iterate on differentiated messaging and positioning across the buyer journey
- Be an evangelist and thought leader for CIQ; informing and publishing thought leadership, supporting prospect/customer calls, analyst inquiries, and presenting at events
- Lead product and feature launches; building out repeatable processes to make a big splash, with lower effort
- Partner with our marketing team to develop case studies, website content, and assets that support the buyer journey
- Partner with sales on analyzing and boosting conversion rates across the sales funnel with compelling messaging, assets, and enablement
- Track and measure key metrics to understand the impact of our GTM efforts and uncover new opportunities
Our take
CaptivateIQ is an incentive compensation platform using AI to automate commission workflows. Businesses spent an exorbitant amount each year managing commission processes, so the company's no-code SaaS is a welcome overhaul for the sector.
CaptivateIQ's platform improves both the efficiency and accuracy of existing legacy processes, serving any type of organization that utilizes a performance-based compensation plan. The founding team has real experience with the cumbersome process of managing commission payments, which is why they chose to target this particular problem.
CaptivateIQ has been smart in building a more generic product, allowing it to attract big-name clients from different sectors. This broad customer acquisition, atop regular funding injections, has helped CaptivateIQ reach Unicorn status. The company continues to add to its offering, for example with the launch of its AI-powered payee experience in 2025.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$100m
SERIES C
Apr 2021
$46m
SERIES B
Total funding: $159.2m
Company benefits
- 100% of medical, dental, and vision covered including 75% for dependents 🇺🇸
- Unlimited vacation days and quarterly mental health days so you can recharge 🇺🇸
- $1,000 to explore your dream destination on your work anniversary 🇺🇸
- $500 annual professional development stipend to continue growing and learning 🇺🇸
- $500 home office stipend to decorate your home office 🇺🇸
- $1,000 caretaker stipend to make sure our parent colleagues are being supported 🇺🇸
- Virtual team lunches to keep you connected 🇺🇸
- 401k plan to participate in and save towards the future 🇺🇸
- Newest hardware and tools for the job 🇺🇸
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ 🇺🇸
Company HQ
China Basin, San Francisco, CA
Leadership
Mark Schopmeyer
(Co-CEO & Co-founder)Former Investment Professional at Carrick Capital Partners and Finance and Strategy Manager at BrightRoll. Former Investment Banking Analyst at Jefferies & Company and Lehman Brothers. BA in Business Administration from Berkley School of Business.
Conway Teng
(Co-CEO & Co-founder)Former employee at Gusto in Finance and Business Operations. Previously Head of Growth at OrderAhead. Founder of FiveStars. Graduated from Berkley.
Hubert Wong
(Principal Engineer & Co-founder)Was CTO of the company for 6 years. Former Senior Software Engineer at Vungle, OpenTable and CoPilot Labs. BS in Electrical Engineering and Computer Science at Berkley.
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