Social Media Manager, Amazon

• The ideal candidate will combine creative storytelling with analytical thinking to build meaningful connections with our community while driving commercial success
• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience equally comfortable building strategic marketing plans and executing at a tactical level
• Experience managing or working within cross-functional marketing and creative teams
• Experience building, executing and scaling cross-functional marketing programs
• Experience managing social content partner teams and/or agencies

Desirable

• We're seeking a creative and data-driven Social Media Manager to lead Zappos' social media strategy implementation and execution
• This role will oversee Zappos' social presence across all platforms, develop engaging content strategies, and drive measurable business results through social channels
• Lead development of the Zappos social media strategy, and manage execution of the strategy across all platforms
• Develop content generation mechanisms that support the Zappos social media strategy, and generate relevant content that inspires our customers
• Manage relationships with social platform partners (e.g. Meta, TikTok), and content partners
• Create and oversee content calendars aligned with marketing campaigns and business goals
• Drive social commerce initiatives and optimize social selling opportunities
• Analyze social media metrics and provide actionable insights to leadership
• Oversee social media budget and resource allocation
• Collaborate with brand, marketing, creative and customer service teams
• Pioneer innovative social media campaigns that showcase Zappos' unique brand