Director of Product, Small Door
$175-195k
Plus Equity
Members-only veterinary practice
Be an early applicant
Members-only veterinary practice
101-200 employees
Be an early applicant
$175-195k
Plus Equity
101-200 employees
Company mission
To deliver superior veterinary care for pets while providing a personalized, modern, and convenient experience for pet parents.
Role
Who you are
- A senior, hands-on “builder PM” — someone who ships working prototypes (and some production web code) with AI tools for user acceptance purposes, does their own QA, and runs their own analysis rather than routing everything through engineering and data
- Someone who treats technology as a peer function, not a resource pool: you own the product and its functional direction, you do not own engineering’s time. You have a track record of working shoulder to shoulder with engineering leadership as equals with separate perspectives and a shared goal
- AI-native by default: you use AI coding and analysis tools daily — that leverage is how one person covers this scope
- A strong writer: POV memos, one-pagers with quantified impact models, exec-ready shareouts
- Comfortable operating inside a clinical business: you can negotiate workflows with doctors, nurses, and practice managers, and you know when automation needs a human in the loop
- Fluent in experimentation: you can design an A/B/n test, catch a randomization bug, and make a ship/revert call from the data
- Nice-to-haves: multi-site consumer services or healthcare background, M&A and integration exposure, and familiarity with our stack (Braze, FullStory, LaunchDarkly, Vetspire)
What the job involves
- The Director of Product reports directly to the VP of Data and Technology and owns the product function end to end. This role can be based in New York City or Montreal
- We are seeking a senior, hands-on Director of Product to own our consumer and staff-facing product portfolio, spanning our website, mobile app, booking, membership management, internal applications, and telehealth, and to lead the product workstreams as we bring our newly combined practice groups together
- Two strong businesses are becoming one, and the product decisions made over the next year will shape what that company looks like. Few product roles offer that kind of leverage this early
- This is an end-to-end role. You will take a problem from discovery through to what ships, and you will do it hands-on
- We expect you to make full use of AI tools like Claude to move quickly: building functional prototypes that make an idea concrete, working through options with stakeholders, and staying in the loop across the entire SDLC rather than handing work off at each stage
- You will not be doing this alone. Our engineering and data team is senior and close to the business. The good work here happens with a product person and an engineer in the same room, early, before anyone has decided what to build
- Strong product judgment here shows up in two places: in the room with doctors, nurses, practice managers, and leadership at every level, where you learn what is really happening, and on the page, where you make the case for what we do about it
- You should be comfortable writing the memo that sets product direction and ties it to the goals and KPIs the company is measured on
- Own the consumer product portfolio end to end — website, mobile app, booking, membership management, practice extension, telehealth, pharmacy/refill — from discovery and specs through QA, rollout, and post-launch measurement
- Lead product workstreams for the integration of our newly combined practice groups: systems and product reconciliation, integration roadmap, and day-to-day coordination with the incoming product and ops teams
- Own the what and the why for the product, partnering with technology leadership — who own the how — to co-own the when, and collaborate with them to establish engineering prioritization frameworks
- Drive monetization and conversion: design, ship, and analyze pricing, packaging, and funnel experiments; own upgrade paths from pay-as-you-go to membership
- Own the marketing website: ship pages and changes directly (AI-assisted React stack), run new-practice landing pages and lead capture, and partner with marketing on SEO and web performance
- Build staff-facing product with ops, medical, and member-experience leadership: internal PMS tooling, AI-assisted workflow automation, intake and auditing systems — including judgment calls on medically sensitive automation
- Be your own analyst: SQL against production data, FullStory funnels, experiment statistics; co-run the data-intake and BI prioritization process with the data team
- Partner with the technology team to co-own vendor relationships (PMS, AI scribe, voice AI), covering evaluations and contract renewals
- Run the product operating cadence: roadmap reviews, launch comms and ops memos, practice-facing office hours, and the cross-functional strategy forum
- Work as a partner to the engineering team throughout the SDLC, from ideation through delivery and support
Our take
In the US, many veterinary practitioners are overworked and underpaid, resulting in long waits for appointments, shorter visits and a general decrease in veterinary care. Small Door provides a membership model that pairs clients with vets to give pet owners access to 24/7 communication and priority services, ensuring their animals reach the care they need.
There are other companies that are aiming to reduce wait times and costs for sufficient veterinary care. However, Small Door has found its niche in the market by guaranteeing annual examination and priority access to specialists that are trained to deal with specific animals.
While Small Door has launched physical veterinary services, its primary focus remains on connecting clients with the right experts. The company emphasizes that this approach helps it stay true to its mission, as it makes moves to strengthen its executive team and embark on a new phase of growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2025
$35m
LATE VC
Dec 2022
$40m
SERIES B
Total funding: $101.5m
Company benefits
- 401(K) with match
- Generous paid time off
- Separate time off and budget allocation for Continuing Education
- Deeply discounted pet care at Small Door to help you take care of your furry family members.
- A state-of-the-art hospital with plenty of natural light and technology that makes your life easier
- A positive and collaborative work environment and true work-life balance
- Environment of mentorship and continuous learning
- Opportunities for career growth and advancement
Company HQ
NoMad, New York, NY
Leadership
Florent Peyre
(Co-Founder & CEO)Joined Ernst & Young as a Senior Team Lead in 2000. Was an Internal Consultant at Lagardere SCA. Moved to Hachette Filipacchi Media, eventually being promoted to VP of Emerging Platforms. Was hired by Gilt as VP of Business Development & Strategy, and then co-founded two startups, CasaHop and Placemeter, in 2012.
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