Performance Marketing Lead, Mill
$150-190k
Office located in San Bruno, CA
Food waste recycling subscription company
Be an early applicant
Food waste recycling subscription company
201-500 employees
Be an early applicant
$150-190k
Office located in San Bruno, CA
201-500 employees
Company mission
To keep food from stinking up your kitchen — and the planet.
Role
Who you are
- 6–8 years of experience in performance marketing, growth, or paid acquisition
- Deep expertise in paid social platforms, especially Meta and Google
- Highly analytical—you love digging into campaign data, building models, and visualizing insights
- Strong creative strategist—you understand that performance starts with great creative and know how to unlock strong ideas across the team
- Excellent communicator—able to clearly articulate strategy, performance, and insights to technical and non-technical audiences alike
- Proven cross-functional collaborator—you thrive working alongside product managers, creatives, analysts, and more
- Experience building new channels and campaigns from scratch, not just optimizing existing programs
- Comfortable rolling up your sleeves in a fast-paced, evolving startup environment
What the job involves
- As the Performance Marketing Lead at Mill, you’ll own the strategy and execution of our paid digital marketing efforts
- You’ll balance scaling proven channels with a scrappy, experimental mindset to explore and validate new growth levers
- His role is tightly integrated with our content, creative, web, and analytics teams—and will require a unique blend of hands-on campaign execution, strategic vision, and cross-functional leadership
- You’ll dive deep into campaign optimization, data analysis, and budget forecasting—then translate those insights into testing plans, strategic recommendations, and creative briefs
- The ideal candidate is highly creative, analytical, collaborative, and thrives in a fast-paced environment with a high degree of ownership
- You’ll work closely with product and analytics teams, using your insights and data-driven strategies to accelerate Mill’s growth and make a meaningful impact
- This is a rare opportunity to help build a category-defining brand and system to prevent food waste—good for people and the planet—with a smart, mission-driven team
- Own and evolve Mill’s paid acquisition strategy across a range of digital channels
- Manage and scale core platforms (Meta, Google, etc.) to drive efficient, sustainable growth
- Identify and test new paid media channels and growth levers (Audio, Landing Pages) with a test-and-learn mindset
- Collaborate with the creative team to inform asset development and test new ad concepts, formats, and messaging
- Lead development and execution of a full-funnel retargeting strategy, leveraging personas and customer insights
- Handle goal-setting, budgeting, forecasting, and performance reporting to run paid media like a well-oiled machine
- Partner with our creative team and external agency to develop and execute a high-performing creative testing roadmap
- Foster a high-integrity experimentation culture in collaboration with product and analytics teams—designing A/B tests, running incrementality studies, and optimizing spend
- Align paid media efforts with broader marketing campaigns, including brand initiatives, product launches, influencer activations, and integrated GTM efforts
- Help recruit and inspire top talent as we build a world-class marketing organization
- Build and manage foundational performance reporting for paid acquisition, working closely with analytics to ensure strong attribution and actionable insights
- Own evaluation and selection of third-party tools, attribution platforms, and potential agency partners
- Coordinate with other channel leads to share learnings and apply cross-channel insights—defining dashboards, reporting cadence, and communication best practices
- Have experience or curiosity to understand how Artificial Intelligence tooling can expedite and improve customer acquisition tactics
Our take
Wasted food and its decomposition do more for CO2 emissions globally than the entire airline industry combined. Whilst food waste bins run by local councils in the US do redirect the majority of food waste to recycling plants, there are still holes to plug, which is exactly what Mill is doing.
For a yearly subscription, customers can buy and use a combined waste tracking and impact app alongside the company’s purpose-made food waste bin. Unlike other bins for food waste, Mill’s product shrinks and dehydrates waste so that there’s no smell or runoff. Mill will dispose of your waste themselves, and use it for sustainable chicken feed.
With a number of high profile environmentally-friendly investors behind them, the Mill ecosystem has a range of benefits for company subscribers as well as individuals. Restaurants and offices can subscribe to Mill and help to move towards sustainability goals, whilst partnerships with local farms provide a solid revenue structure.
Mill is only available in the US, but since its successful first-gen launch in 2023, it has been using funding from that year to enhance its product offering and reach a wider market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2023
$70m
SERIES C
Jan 2023
$100m
LATE VC
Total funding: $170m
Company HQ
San Bruno, CA
Leadership
Harry Tannenbaum
(President)Previously Director of Hardware at Google, Director of Business Analytics and eCommerce at Nest Labs and Analyst at Gleacher Partner.
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