Director of B2B Activation, Rula

• 10+ years of related professional experience in Marketing, Growth, Product Marketing and/or Business Operations with a focus on user activations
• Direct experience scaling teams by leveraging AI and ML-driven automation to solve high-stakes challenges in attribution and incrementality
• Demonstrated cross-functional influence and high quality executive communications to align senior stakeholders across Commercial, Analytics, and Product teams
• Proven expertise leading teams through both people managers and individual contributors, with a track record of hiring, developing, and retaining high-performing marketing or growth talent
• Hands-on proficiency managing a MarTech stack (i.e. Hubspot, Salesforce, Redshift, Amplitude, etc.) and data pipelines specifically for marketing attribution

Desirable

• We are seeking a Director of B2B Activation to lead Rula’s Activation Marketing team from a content-production focus to an intelligence-gathering and multiplier engine
• This dynamic leader will be responsible for driving patient starts from commercial referral channels by building scalable systems and repeatable playbooks
• You will apply advanced data-driven strategies and deploy MarTech architecture to ensure the team is tracking towards every marketing event being tagged, measured, and automated for scale
• Increasing marketing-attributable patient starts and build scalable systems with repeatable playbooks
• Defining data-driven strategy for marketing touchpoints on from commercial referral audiences (Health Plans, Employers and Primary Care Providers) to maximize patient starts
• Leading the plan to define attribution criteria and process for marketing-driven campaigns, in partnership with the commercial, product and analytics teams
• Leading a team that establishes a testing and experimentation approach: A/B or multi-variant testing campaigns (both creative and the campaign component levels) to determine what works, and incrementality tests to understand impact vs holdouts
• Identifying optimization through automation areas, reducing manual campaign execution, and content building using AI agents and tools
• Driving the roadmap to templatize activation campaign approach, and open capacity for more innovative testing at scale