Product Marketing Manager, Benchling

• 6+ years of experience in product marketing or a related go-to-market role within B2B enterprise software
• Marketed complex or technical products, such as data platforms, APIs, SDKs, integrations, developer tools, workflows, or AI products
• Owned positioning, messaging, product launches, and sales enablement from strategy through execution
• Partner with technical product managers and engineers, ask productive questions, and translate what you learn without losing the important details
• Strong writer and storyteller who can make complicated ideas clear, specific, and compelling. You leverage AI, but do not use it to override human judgment and creativity
• You can understand customers and the nuanced enterprise buying dynamics to communicate value to users, technical stakeholders, business leaders, and executives
• You are comfortable creating structure in ambiguous environments and driving work forward across multiple teams
• You are deeply curious and motivated to learn unfamiliar technical and scientific domains

Desirable

• We’re looking for a Product Marketing Manager to shape how Benchling’s product is understood, brought to market, and adopted.
• You’ll partner closely with Product, Sales, Customer Experience, and Marketing to define go-to-market strategy, positioning, marke launches, and translate sophisticated capabilities into clear customer value
• This is a role for an enterprise SaaS product marketer who likes to get under the hood. You should be excited by technical products across data, APIs, integrations, developer tools, workflows, and very importantly, AI
• You do not need a background in life sciences. You do need the deep curiosity to ask questions, seek answers, learn a complex and impactful domain, and help define how technology changes the way scientific work gets done
• We care more about the work you’ve led than your current title. We’re hiring at the Product Marketing Manager or Senior Product Marketing Manager level, with scope matched to your experience
• Develop the positioning, messaging, and go-to-market strategy for a major area of Benchling’s platform
• Lead product launches from early strategy through market introduction, field readiness, adoption, and measurement
• Own and contribute to pricing and packaging, including pricing analysis, deal assistance, discounting methodology, and pricing enablement for the field
• Partner closely with Product and Engineering to understand how the product works and bring customer, market, and commercial insight into product decisions
• Build a deep understanding of our customers, users, buyers, competitors, and the changing enterprise software and AI landscape
• Create product narratives, content, and enablement that help customer-facing teams communicate Benchling’s value with clarity and conviction
• Work across Sales, Customer Experience, and Marketing to identify opportunities to drive adoption, expansion, pipeline, and revenue