Marketing Lead, Berachain
Ethereum-compatible blockchain
Open for applications
Ethereum-compatible blockchain
1-20 employees
Open for applications
1-20 employees
Company mission
To be the liquidity and DeFi hub of the Cosmos ecosystem.
Role
Who you are
- The ideal candidate for this role takes initiative and ownership over their work, thrives in a fast-paced and highly collaborative in-person environment, and is capable of rapidly adapting to evolving needs as required
- We have a STRONG preference for in-person role at our offices in Toronto, with exceptions made in extreme cases
- The ideal candidate will demonstrate their ability to generate exposure opportunities for the Berachain ecosystem prior to joining the team, and has likely led growth or marketing initiatives at a major L1 or DeFi protocol in the past
- Track record of leading and scaling marketing initiatives and teams at leading L1s or blue chip DeFi protocols
- 3+ years of experience in marketing, business development, sales, finance, preferably in the blockchain or financial technology industry, with a particular eye on DeFi and blockchain infrastructure technologies
- Strong understanding of blockchain technology and communities, particularly the EVM and Cosmos ecosystems
- Experience managing social accounts and media/advertising initiatives (Twitter, Discord, Instagram, Facebook, Google etc)
- Experience running and managing lead generation, nurture campaigns, optimizing campaigns and realizing meaningful conversion metrics and ROI
- Thorough knowledge of the current DeFi, NFT-fi, GameFi, etc landscapes in the on-chain ecosystem
- Robust interpersonal communication and collaboration skills
- Experience building and scaling marketing teams to promote crypto-native and traditional brand awareness
- Strong problem-solving and analytical skills, with the ability to identify and prioritize product features and requirements based on customer needs, market trends, and business goals
- An ideal candidate will have experience in both tradfi/web2 and crypto-native marketing initiatives
- Experience with HTML, CSS, and Wordpress for the buildout of simple webpages is an asset
What the job involves
- We are looking for self-starters and mission driven individuals to join us as we build the future of decentralized finance
- The marketing lead would work closely with Smokey to develop and implement marketing strategies and guide the Berachain brand’s evolution over time
- The ideal candidate will work to increase market penetration across traditional finance and web2 ecosystems along with the existing crypto-native ecosystem across both the EVM and Cosmos ecosystems
- The ideal candidate will work with the BD, Engineering and Design teams to produce content, own the marketing calendar, and develop go-to-market strategies for major product launches, updates, collaborations and more
- Develop and implement data-driven marketing campaigns and initiatives in accordance with major business development and engineering milestones
- Evangelize and onboard new users through the Berachain ecosystem across a variety of traditional and crypto-native mediums including Twitter Spaces, Discord, and more
- Organize in-person and virtual events around the Berachain community and ecosystem
- Direct logistics around content creation for advertising campaigns and associated events
- Drive and quantify user acquisition, retention and growth across multiple userbases and archetypes
- Determine ROI and expected value of marketing initiatives and campaigns, and collaborate with internal stakeholders to identify highest value opportunities
- Develop and maintain a deep understanding of the blockchain market and competition, and use this knowledge to inform marketing decision
- Work cross-functionally with design, engineering, BD, and other teams to ensure successful product launches and ongoing product improvement
- Act as a user & protocol advocate, regularly engaging with users, protocols and other stakeholders to gain insights and feedback on the product
Our take
In the crypto sphere, the division between staking and DeFi liquidity pools traditionally limits the extent to which investors can utilize their assets. Berachain disrupts this with its Proof of Liquidity consensus mechanism, that integrates staking and DeFi.
Through a two-step process, token holders lock assets in DeFi pools, earning BGT tokens which can be staked for Honey or converted to BERA, fostering both passive income and active trading. With embedded governance, Berachain allows its community to shape its DeFi protocol, ensuring a decentralized and inclusive ecosystem.
Backed by funding that has propelled the platform to Unicorn status, Berachain has the potential to redefine value creation in cryptocurrency. As it gears up for launch, Berachain's commitment to interoperability, innovation and community-driven governance positions it for future success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (2 rounds)
Apr 2024
$100m
SERIES B
Apr 2023
$42m
SERIES A
Total funding: $142m
Company HQ
Cosmos Township, Cosmos, MN
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