Vice President of Marketing, DUCO

• This role is ideal for a forward-thinking leader who thrives in a fast-paced, innovation-driven environment
• 10+ years of experience in marketing, with a focus on product marketing within the fintech or technology sectors
• Proven track record of leading marketing strategy and driving brand growth, ideally at the VP or senior director level
• Strong understanding of financial services and fintech products, including B2B and B2C solutions
• Demonstrated experience in building and executing go-to-market strategies, product positioning, and messaging frameworks
• Expertise in digital marketing, including SEO, SEM, social media, content marketing, and demand generation
• Analytical mindset with a data-driven approach to decision-making and a strong ability to leverage insights to refine marketing strategies
• Exceptional communication, leadership, and project management skills

Desirable

• The VP of Marketing will play a pivotal role in shaping and executing Duco’s marketing strategy, driving brand awareness, and leading product marketing efforts
• As a key Revenue Organization partner, you will provide innovative thought leadership contributing to Duco’s transformative Go-to-Market strategy
• As the VP of Marketing, you will oversee all aspects of marketing, including digital marketing, product marketing, content and brand strategy, demand generation, and communications
• Develop and execute a comprehensive marketing strategy that aligns with Duco's business goals, driving both brand awareness and customer acquisition
• Collaborate closely with the executive team to align marketing initiatives with product and sales strategies, ensuring a cohesive approach to market entry and growth
• Serve as a key advisor to the CRO and leadership team on market trends, competitive analysis, and the overall positioning of the company in the fintech space
• Lead the development of Duco's brand strategy to strengthen our position as an industry leader, ensuring a consistent message across all marketing channels
• Conduct market research and analysis to identify trends, customer needs and competitive positioning
• Oversee brand development and ensure consistency across all channels and touchpoints
• Define and lead the go-to-market strategy for new products and features, ensuring successful launches and ongoing product engagement
• Oversee the creation of product messaging and positioning that resonates with target customers, clearly articulating the value proposition and differentiation of our solutions
• Collaborate with product management and sales teams to develop sales enablement materials, including product collateral, case studies, and competitive analysis
• Utilize data-driven insights to optimize product marketing strategies
• Drive demand generation efforts, including digital marketing, SEO/SEM, content marketing, and email campaigns to increase lead volume and conversion rates
• Oversee the execution of performance marketing campaigns, ensuring that customer acquisition costs are optimized while maximizing lifetime value
• Develop and execute integrated marketing campaigns to attract new customers and retain existing ones, including thought leadership initiatives, webinars, and industry events
• Build strategic partnerships and alliances with industry influencers, media, and fintech ecosystems to enhance our market presence
• Drive digital marketing strategies, including SEO, content marketing, social media, email marketing, and paid advertising
• Monitor and analyze performance metrics to optimize campaigns and improve ROI
• Build and mentor a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making
• Lead cross-functional collaboration with product, sales, and customer success teams to ensure alignment on market needs and customer experience
• Manage relationships with external agencies and vendors, ensuring the successful execution of marketing programs