Social Media Manager, Live Nation
Insomniac
$60-65k
More information about location
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
$60-65k
More information about location
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- The ideal candidate is a strong leader and creative writer who thrives in high-energy, collaborative environments
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience
- Three(3) or more years of social media marketing experience, including ownership of multi-platform strategies and campaigns
- Demonstrated people-management experience, including developing team members, setting priorities, and improving workflows
- Deep knowledge of TikTok and strong working knowledge of Instagram, YouTube, Facebook, X, Snapchat, live-streaming tools, and emerging social platforms
- Proven ability to film high-quality mobile content and edit engaging short-form videos for TikTok, Reels, and YouTube Shorts
- Experience with creator, influencer, or UGC programs, including sourcing, outreach, briefing, campaign coordination, and performance tracking
- Working knowledge of paid-social amplification and creator ad formats, including Spark Ads, TikTok Ads Manager, and Meta Ads Manager
- Proficiency with social publishing, listening, and reporting tools such as Sprinklr, Hootsuite, or comparable platforms
- Working knowledge of Adobe Creative Cloud, CapCut, GIF creation, and other content production tools
- Excellent copywriting, grammar, creative judgment, asset selection, organization, and attention to detail
- Strong understanding of electronic music, festival culture, live entertainment, and relevant venues and nightlife communities
- Experience working on-site at concerts, festivals, or other large-scale live events
- Ability to manage multiple brands and fast-moving priorities while collaborating effectively across creative, marketing, production, legal, finance, and customer experience teams
- Must be able to tolerate loud noise levels, busy environments, and varying temperatures while working on-site
- Must be willing and able to travel and work holiday, evening, and weekend hours as required by events and deadlines
- Must be able to work in an open-concept office environment
What the job involves
- Insomniac Events is looking for a Social Media Manager to lead the strategy, planning, and execution of social content for brands and festivals across multiple LGBTQ+ brands and festivals
- This manager will guide team members, shape platform-specific storytelling, and oversee content from concept through reporting
- The role also owns broader short-form video and user-generated content initiatives, including creator sourcing, campaign coordination, on-site capture, and performance optimization
- Execute social strategy in partnership with the Director and marketing leads to create and organize compelling content across multiple brands, platforms, campaigns, and festivals simultaneously
- Manage a small team and set goals, priorities, workflows, and performance expectations
- Provide recommendations and reporting insights to leadership to support ongoing social media strategy and operations
- Own platform-specific content planning across Instagram, TikTok, YouTube Shorts, Facebook, X, Snapchat, and emerging channels, with a strong focus on short-form video
- Stay ahead of platform trends, audience behaviors, cultural moments, and social best practices; translate insights into timely, brand-appropriate creative opportunities
- Create, film, edit, and publish engaging short-form content using mobile tools, CapCut, Adobe Creative Cloud, and other content creation applications
- Develop TikTok, Reels, and YouTube Shorts strategies that adapt ideas intelligently across platforms rather than relying on one-size-fits-all cross-posting
- Pitch and organize content shoots; develop briefs, shot lists, production needs, and creative direction in collaboration with media, production, performers, marketing, records, and other partners
- Lead assigned event coverage and content capture at assigned events and festivals, capturing and publishing real-time content
- Write fresh, platform-native copy, captions, and on-screen text that remain aligned with each brand's distinct voice and guidelines
- Build and maintain detailed social calendars, campaign proposals, asset trackers, approval workflows, and publishing schedules
- Schedule and execute posts after approval; coordinate asset distribution and social support for internal departments, including merchandise, nightlife, records, ticketing, and partnerships
- Source and evaluate UGC creators whose voice, audience, and aesthetic align with campaign goals and brand standards
- Manage creator outreach, onboarding, briefs, content guidelines, communication, deliverables, and day-to-day support across the campaign lifecycle
- Maintain an organized creator database and partner with legal and finance stakeholders on contracts, usage rights, payments, budgets, and campaign status tracking
- Coordinate UGC across organic social and paid media channels, including collaboration with teams using Spark Ads, TikTok Ads Manager, and Meta Ads Manager
- Support on-site creator coordination and content capture during festivals and events, ensuring deliverables and brand standards are met
- Track weekly social, short-form, and UGC performance; create reports and actionable recaps for on-sales, events, campaigns, and major announcements
- Partner with customer experience teams to monitor audience feedback, surface recurring themes, and support timely responses to social inquiries
- Support recruiting, hiring, training, and onboarding of team members, creators, vendors, clients, and partners as needed
- Perform other projects and responsibilities as assigned by the social and marketing teams
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies, like Goodlive, that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 63 more jobs at Live Nation