Head of Content Marketing, Raisin
More information about location
Office located in Kreuzberg, Berlin
Open banking for deposits and savings
Be an early applicant
Open banking for deposits and savings
501-1000 employees
Be an early applicant
More information about location
Office located in Kreuzberg, Berlin
501-1000 employees
Company mission
To break down barriers and facilitate a transparent single market for savings and investment products.
Role
Who you are
- Bachelor's degree in Communications, Journalism, or a related field. A Master's degree is a plus
- 7+ years of experience in content creation, with a significant focus on editorial finance content
- Proven track record of developing and executing successful content strategies in a digital corporate or agency environment
- Experience leading and developing a team of content professionals
- Strong understanding of financial products, services, and regulations
- Embrace the opportunities made available by Gen-AI. Be able to implement AI-supported workflows for the benefit of productivity and quality
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail
- Strong project management skills, with the ability to juggle multiple priorities and deadlines
- Proficiency in content management systems (CMS), SEO, and analytics tools
- Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams and advanced skills in stakeholder management
- Creative thinker with the ability to innovate and adapt in a fast-paced environment
What the job involves
- The Marketing Team is taking care of customer acquisition and customer retention for all of Raisin’s international savings and investments platforms
- It is focussing on understanding the journey of (potential) customers and on optimizing the customer experience across all touch points
- The Head of Content is responsible for overseeing all content creation and strategy across the company, with a particular focus on editorial finance content, advertising copy, and UX copywriting
- This role requires a strategic thinker with a deep understanding of financial topics, a strong background in content marketing, and the ability to lead and inspire a team of writers and editors
- They will ensure that all content aligns with the company's brand tone of voice, meets business goals, and engages target audiences across all platforms
- This role is fundamental to help scaling our business in an effective and efficient manner, driving engagement of prospects and existing customers
- It will be reporting directly to the CMO and leading an already strong team with the perspective to grow it further
- Develop and implement a comprehensive content strategy across the complete customer lifecycle that aligns with business objectives and enhances the company's brand perception
- Lead the creation of editorial finance content, ensuring accuracy, relevance, and compliance
- Collaborate with other marketing teams to create compelling advertising copy that drives customer acquisition and engagement
- Oversee UX copywriting efforts, ensuring that all digital interfaces offer a seamless and intuitive user experience
- Lead a team of content managers and editors to produce high-quality content, including static content, articles, reports, and newsletters
- Use all means of content to transport the message, including copy, infographics, illustrations and videos
- Ensure content is informative, engaging, and tailored for affluent and educated B2C audiences
- Stay updated on industry trends, financial regulations, and economic news to ensure content remains current and authoritative
- Manage the editorial calendar, balancing short-term needs with long-term content projects
- Develop and refine messaging for advertising campaigns across various channels, including digital, print, and social media
- Work closely with the design and marketing teams to ensure copy and visuals align, creating cohesive and effective campaigns
- Ensure all advertising copy adheres to brand guidelines and compliance requirements
- Oversee the creation of clear, concise, and user-friendly copy for websites, apps, and other digital products
- Collaborate with product managers, UX designers and developers to ensure copy enhances the overall user experience and drives desired actions
- Ensure maintenance of a consistent tone of voice across all digital touch points
- Leverage AI to increase productivity and quality
- Use analytics tools to measure the effectiveness of content across different platforms
- Regularly review content performance metrics, making data-driven decisions to optimize content strategy
- Report on content performance, highlighting successes, challenges, and opportunities for improvement
- Recruit, train, and manage a diverse team of content managers, editors and copywriters
- Establish state-of-the-art workflows, taking benefit of AI
- Provide ongoing mentorship and professional development opportunities to help team members grow their skills
- Foster a collaborative and creative work environment, encouraging innovation and the sharing of ideas
- Set and monitor team performance goals, ensuring that content projects are delivered on time and in quality
Our take
Raisin is transforming open banking in the deposits and investments sector, leveraging its infrastructure to benefit bankers and savers in the global $50+ trillion deposit market. The company operates several B2C platforms, including Raisin, WeltSparen, Savedo, and ZINSPILOT in Europe and the UK, and SaveBetter in the US.
Raisin collaborates with around 400 banks globally, serving over 550,000 direct consumers. Backed by PayPal, Deutsche Bank, and Goldman Sachs, Raisin plans to expand further. Recently, Raisin launched its deposits platform in Poland, connecting Polish savers with European banks via its cross-border savings technology. This platform simplifies access to diverse deposit products across Europe, enhancing safety and convenience.
In late 2023, Raisin announced it had reached €50 billion in assets under administration, with significant growth in markets like Germany, the UK, the Netherlands, and the USA, and over €1 billion in net inflows each quarter in 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
12% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Mar 2023
$63.2m
LATE VC
Jan 2022
$31.6m
CONVERTIBLE
Total funding: $289.6m
Company benefits
- Visa & Relocation Support
- 1,700 EUR Training Budget
- Free Choice of Hardware
- Beginner German Classes
- Food & Drinks
- Flexible working hours, home office and 28 vacation days
- Subsidised Urban Sports Club Membership
- Company Pension Scheme
- Team Events
Company values
- Assume responsibility for results - We focus on delivery to achieve our objectives. We take pride in personal ownership and accountability for our work. We reliably deliver results along set targets
- Act entrepreneurially - We centre simplicity and identify opportunities for growth. We treat our company’s resources as if they were our own
- Step up, challenge and commit - We act courageously, respectfully challenging decisions, asking for and giving constructive feedback. Once a decision is determined, we commit to it
- Inspire your team and beyond - We put a positive attitude, great team spirit and integrity at the core of every interaction. We foster diversity and respect different opinions. We embrace challenges and have a desire to constantly grow and improve our own capabilities as well as these of our colleagues
- Focus on your customers - We build value for our customers. Earning and keeping their trust is key to our success
Company HQ
Wrangelkiez, Berlin, BE
Articles
Leadership
Tamas Giorgadse
(CEO)Previously served as a Partner at McKinsey, and is a Non-Executive Board Member of the Bank of Georgia.
Dr Frank Freund
(CFO)Previously worked as a Senior Consultant at McKinsey.
Michael Stephan
(COO)Previously worked as a Consultant at McKinsey.
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