Marketing Automation Specialist, Carwow
+ Share Options
2-3 days a week in office
Leveraging technology, media and innovation to reimagine car-changing.
Open for applications
Leveraging technology, media and innovation to reimagine car-changing.
501-1000 employees
Open for applications
+ Share Options
2-3 days a week in office
501-1000 employees
Company mission
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
Role
Who you are
- Knowledge of managing a Customer Data Platform (CDP) within a wider martech stack (BlueConic experience is preferable but not essential)
- Experience in devising and implementing campaigns that maximise conversions and revenue, whilst ensuring user experience is optimised
- Experience developing and executing A/B and multivariate tests
- Ability to help supercharge data-collection opportunities including but not limited to orchestrating the means of collecting and utilising our first party data and evolving identity management across all sites
- Ability to work closely with our Marketing, Media, Product Management team, stakeholders and partners to collate use cases and formulate clear briefs, outlining testing criteria and performance hypotheses
- Experience of working with a Data & Analytics team to establish data collection, and measurement frameworks, and to be able to report on campaign performance
- Ability to manage our day-to-day requirements to ensure experiences are prioritised and activated promptly
- Experience of profiling audiences to determine/interpret behaviours and propensity to convert
- Experience running training and workshops and producing reports for key stakeholders and the wider business, translating technical concepts to non-tech audiences
- Some HTML, CSS and Javascript skills are desirable but not essential
What the job involves
- Marketing Automation sits in the Growth Marketing team, which is responsible for running our paid marketing activity, driving trading performance and orchestrating campaigns both for carwow and our advertising partners
- The role will report to our Senior Growth Marketing Manager
- The newly created role of Marketing Automation Specialist will act as the bridge between the businesses requirements and our MarTech stack. You will work with key stakeholders across teams to build and segment audiences and deploy customer experiences to drive business outcomes whilst protecting UX
- This is a pivotal role in how we orchestrate customer journeys across multiple use cases both on and off the carwow platforms
- We’re looking for a data driven, technology literate person who will inspire the business to make the best use of our platforms. You’ll work closely with multiple departments to conceive and develop use cases which will exploit our capabilities and drive results
- You’ll own the creation, execution and optimisation of audiences and report results back - continuously looking for further opportunities
- You’ll advise stakeholders on approach, capabilities and testing methodologies and become a conduit between the business, its requirements and our key partners
- You must at all times strive to act in the customers’ best interest, delivering honest, fair, and professional services
Salary benchmarks
Our take
Carwow believes there should be a better way to buy cars than the traditional method of visiting local dealerships and negotiating prices. The platform has simplified the car-buying process by allowing customers to easily find the exact car they want, including the preferred combination of optional extras while eliminating the need for haggling. This has made Carwow a popular choice for consumers looking for a more transparent and hassle-free experience.
As the largest web platform for new car sales in the UK, Germany, and Spain, Carow has grown rapidly through innovative marketing strategies. One of its key tactics is leveraging it massive YouTube following, which boasts nearly 10M subscribers. The videos feature a mix of in-depth car reviews and entertaining drag races, helping to engage potential customers and drive traffic to the platform.
Over 10M customers now use the platform to buy and sell cars and in 2023, nearly £3B worth of cars were bought through the platform. Carwow continues to grow and innovate, and with its strong customer base and expanding partnerships, it's ready for continued success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
36% female employees
52% employee growth in 12 months
Company
Employee endorsements
Career progression
"A significant proportion of carwow's mid-managerial leaders have been internally promoted, and there are countless examples of people going from an..."
Funding (last 2 of 9 rounds)
Jul 2024
$52m
LATE VC
Nov 2023
$3.8m
LATE VC
Total funding: $225.2m
Company benefits
- 🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
- 📈 Employee-friendly share options
- 💰 Pension scheme via Royal London - up to 5% company contribution
- ❤️🩹 Vitality private healthcare insurance
- 💵 Life Assurance - 4x annual salary
- 💚 Monthly coaching sessions with Spill - our mental wellbeing partner
- 👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- 🧒🏽 Bubble childcare support and discounted nanny fees for little ones
- 🏖️ 'Work from abroad for a month' annual scheme
- 🧠 Generous learning and development budget
- 🖥️ £500/€550 home office budget
Company values
- Be clear
- Be collaborative
- Be curious
- Be effective
- Be humble
- Be positive
- Be proactive
Company HQ
Victoria, London, UK
Articles
Leadership
David Santoro
(Co-Founder & CTO)Experienced Developer having previously worked at Barclays, ITV, ThoughtWorks, Xbright, and Confetti Network.
John Veichmanis
(CEO)Previously the CMO at Farfetch and Vice President of Global Search Marketing and Consumer Acquisition at Expedia.
Alice Flaye
(Chief Business & Operations Officer)Previously worked in People and Strategic Projects at Sproutl. Prior to that they spend 5 years at Farfetch in various Senior Legal roles.
Sally Foote
(Chief Commercial Officer - Sell My Car)Previously the Vice President of eCommerce at GoCompare. They also spent 6 years at 10 Digital Ladies as an Associate.
People progressing
Joined as an Account Manager in 2016. Has worked as Director of Strategic Growth of 'Sell Your Car' since November 2023.
Alyx joined as an Account Manager in 2017, they are now the Head of Commercial Operations and Leasing.
Diversity, Equity & Inclusion at Carwow
Zaina Ishaq (Culture & Inclusion Manager)
- Our mission is to foster an environment of belonging that enables everyone to bring their authentic selves to work, harnessing the unique perspectives and talents that drive us to be the car-changing experts for life’s defining moments. Our DEI strategy is centred around three key pillars; Talent Attraction, Supporting Career Development and Inclusive Workplaces.
- We recently launched our own real-time DEI Gender & Ethnicity Pay Gap dashboard to measure the impact of our efforts in real time
- We've developed our Internal Mentoring Programme to help employees from diverse backgrounds climb the career ladder
- We are proud partners of BYP Network - helping us to attract and retain black talent
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