Brand Designer, Luma AI

In 2025, Luma topok a major leap forward with the launch of Ray3, its most advanced miveo model yet. Ray3 introduces true cinematic capabilities, like native HDR support, natural motion, character consistency, and a built-in reasoning system tha tlets the model "think through" a scene before generating it. Instead of behaving like a random slot machine, Ray3 can plan shots, understand director, and refine its output the way a real filmmaker would. So creators can storyboard visually with annotations, combine multiple scenes more smoothly, and generate 10-second, high-fidelity clips with far more control that previous models allowed.

This momentum is amplified by a wave of strong partnerships and industry adoption. Adobe selected Ray3 as its first third-party video generation model inside Firefly, giving millions of creative professionals access to Luma's technology directly in their everyday tools like Premiere Pro. The company is also working with major players like the Clio Awards, Dentsu Digital, Monks, StrawberryFrog, and Humain, all using Luma's models to push the boundaries of advertising, entertainment, and personalized content.