Performance Marketing & GTM Campaign Manager, Outreach
$63-115k
+ Incentive Compensation + Bonus + RSU's
Sales execution platform
Open for applications
Sales execution platform
1001+ employees
Open for applications
$63-115k
+ Incentive Compensation + Bonus + RSU's
1001+ employees
Company mission
To change the way companies engage with their customers throughout their lifecycle.
Role
Who you are
- The ideal candidate will have a solid background in performance marketing and channel management and be eager to expand their responsibilities within the Go-To-Market organization for a more integrated approach to driving growth
- Demonstrated history of delivering measurable results through performance marketing
- Over 3 years of experience in growth marketing/performance marketing
- Proficiency with Google and LinkedIn platforms is essential; familiarity with additional channels is a plus
- Hands-on experience with CRM systems such as Salesforce, and a strong advantage in building ABM segments and campaigns
- Exceptional communication and organizational skills
- Ability to thrive in a fast-paced, dynamic environment
- Strong proficiency with analytics tools and platforms
What the job involves
- The Performance Marketing & Go-To-Market (GTM) Campaign Manager is pivotal in driving pipeline growth by bridging marketing and sales to develop and execute data-driven campaigns across PPC, Search, Social, Display, and Video Advertising Platforms
- This role emphasizes uncovering new growth opportunities to enhance campaign performance and profitability
- Key responsibilities include launching and optimizing campaigns across platforms such as Google, YouTube, 6Sense, Bing, and Meta
- The candidate will ensure scalability, maximize ROI, and follow best practices in campaign setup and structure
- This role offers a unique opportunity to help shape our performance marketing strategy as we accelerate our growth trajectory
- Act as the primary liaison between our Marketing and Sales teams to create audience segments, strategy, and marketing campaigns
- Manage and optimize paid campaigns across various channels, including YouTube, Google Ads, Display, LinkedIn, and Connected TV (CTV)
- Support the launch and execution of new test channels and campaigns
- Lead budget tracking, performance goals, and cross-functional collaboration to achieve business results and key performance indicator (KPI) goals
- Create reports and monitor key performance metrics, including spend, revenue, return on ad spend (ROAS), and budgets
- Leverage customer segmentation and target market inputs to optimize media performance
- Work closely with creative, product marketing, and sales teams to develop high performing ads
- Drive operational excellence across performance marketing channels
Our take
Alongside the longstanding problems of identifying and closing sales, Customer Relationship Management (CRM) has long faced challenges with poorly integrated technology, which has inspired a flurry of companies targeting efficiency in the sector. Outreach is a sales execution platform that enables users to build more pipeline, proactively fix deal risks, and make the best decisions to advance their deals across every moment of the sales cycle.
Outreach is a leader in its category; delivering a comprehensive suite of sales tools, and generating AI-driven insights from a rich set of industry data. The company's focus on AI, which included the development of a ‘knowledge AI assistant’ for salespeople, is what allowed it to get ahead in the market. There are numerous competitors in the space, however Outreach has proved to command investor respect, having achieved Unicorn status in 2020.
Outreach has continued to display good growth, and has become a mission-critical part of the revenue stack for many customers - of which it boasts over 5000 globally. Notable names served by the company include Siemens, Twilio, and zoom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$200m
SERIES G
Jun 2020
$50m
SERIES F
Total funding: $527.3m
Company benefits
- Dental and vision coverage
- 401(K)
- Parental leave
- Flexible time off
- Work from home opportunities
- Health insurance
Company HQ
Interbay, Seattle, WA
Leadership
Manny Medina
(CEO)Manny was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch.
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