Marketing Data & AI Analytics Specialist, Motorola Solutions

• Bachelor’s degree in Data Analytics, Business, Computer Science, Marketing, or a related quantitative field
• 2+ years of experience in marketing analytics, business intelligence, or marketing operations within B2B
• Strong hands-on proficiency writing and optimizing complex SQL queries (Redshift, BigQuery, or Snowflake)
• Deep working knowledge of GA4, Google Tag Manager (GTM), Tableau or Looker Studio, and Salesforce CRM
• Demonstrated experience incorporating LLMs and AI tools into data workflows (e.g., AI-assisted code generation, unstructured text processing, automated reporting via Python)
• Legal authorization to work in Canada indefinitely is required. Employer work permit sponsorship is not available for this position (PERMANENT RESIDENT/CITIZEN ONLY)

Desirable

• We are looking for a hybrid Marketing Data & AI Analytics Specialist to bridge traditional business intelligence with modern AI-driven workflows. In this role, you will analyze full-funnel marketing performance while actively implementing AI tools, scripting, and automation to streamline data processes, accelerate reporting, and generate actionable insights for our growth teams
• Build and maintain interactive dashboards in Tableau and/or Looker Studio tracking full-funnel performance across GA4, paid search, social campaigns, and organic web traffic
• Write, optimize, and execute SQL queries in Redshift to join web performance data with Salesforce opportunity pipelines
• Leverage Generative AI workflows, prompt engineering, and scripting (Python, AI APIs, Google Apps Script) to automate ad-hoc request triage, clean unstructured campaign data, and draft automated performance summaries
• Analyze buyer journey touchpoints, evaluate multi-touch attribution models, and pinpoint conversion friction points within the lead-to-opportunity funnel
• Partner with Campaign Managers, Web Developers, and Sales Operations to ensure data tagging accuracy and standard key performance indicator (KPI) definitions