Senior Product Marketing Manager, Prove
$160-180k
Plus variable commission / company bonus
More information about location
Identity verification platform
Be an early applicant
Identity verification platform
201-500 employees
Be an early applicant
$160-180k
Plus variable commission / company bonus
More information about location
201-500 employees
Company mission
To enable a digital world where every consumer and company can transact with trust.
Role
Who you are
- This is an ideal role for a product marketer who excels at bringing clarity and focus to evolving solutions while scaling proven offerings
- 5+ years of product marketing experience in B2B technology (fintech, identity, fraud, payments, or security strongly preferred)
- Experience owning product marketing for a solution portfolio or multiple related products
- Proven ability to operate in both early-stage and scaling environments
- Strong go-to-market execution skills, including launches, enablement, and asset development
- Experience building sales enablement materials
- Experience developing verticalized messaging or industry-specific GTM strategies a strong plus
- Excellent storytelling, writing, and presentation skills
- Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment
- Bachelor’s degree required; MBA or equivalent experience a plus
- Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Prove we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles
What the job involves
- Department: Marketing
- Reports To: Senior Director, Product Marketing
- We are seeking a Senior Product Marketing Manager to own product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, and Human Assurance
- Reporting to the Senior Director of Product Marketing, this role sits at the intersection of portfolio strategy, competitive differentiation, and go-to-market execution.
- You will be responsible for shaping how Prove’s Welcome solutions are positioned, enabled, and adopted—while partnering closely with Product, Verticals, Sales, and Marketing to turn market insight into revenue impact
- Own end-to-end product marketing for Prove’s Welcome solutions portfolio, including Prefill for Consumer, Prefill for Business, Human Assurance and future solutions as they move from early exploration to product/market fit and scale
- Define positioning, messaging frameworks, value propositions, and personas for Welcome solutions
- Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives
- Lead go-to-market planning and execution for Welcome solution launches, pilots, and feature releases
- Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging
- Act as the internal subject matter expert for Welcome solutions across Sales, Marketing, and Revenue teams
- Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables
- Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency
- Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment
- Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution
- Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org
- Support broader product marketing initiatives and launches as needed across Prove’s portfolio
- Support verticalized product marketing intelligence
- Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries
- Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points
- Support demand generation and field marketing campaigns with verticalized content and insights
- Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling
Our take
Prove's identity-proving solutions allow businesses to enable their customers to verify their identities with just a phone. It is used by more than 1,000 global enterprises and 500 financial institutions across multiple industries.
With more and more activity taking place online and via mobile devices, Prove offers companies speed and security while processing transactions. The identity verification space is buoyant, with many other companies providing services. But despite this competition, Prove has grown to be a leading and award-winning platform.
Prove's phone-centric tokenisation and passive cryptographic solutions have had tremendous corporate momentum. The company has been named to Deloitte’s prestigious Technology Fast 500 list several times and is well set to further its hold on the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Oct 2023
$40m
LATE VC
Jun 2020
$100m
LATE VC
Total funding: $252.1m
Company benefits
- 401k Match
- Parental Leave Policy
- Stock Options
- Health benefits
- Wellbeing reimbursement
- Work From Home Opportunities
- Bonus Scheme
- Generous Vacation Time
Company HQ
NoMad, New York, NY
Leadership
Rodger Desai
(Founder & CEO)Studied at Harvard Business School after working as an Engineer for Exxon Mobil, General Electric, and Accenture, as well as co-founding several venture-backed startups.
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