Senior Product Manager, Wallapop

• 5+ years of experience as a Senior Product Manager, preferably in growth, activation, or conversion optimization roles
• Proven experience driving measurable growth through data-informed experimentation and funnel optimization
• Strong analytical mindset with a deep understanding of growth metrics, attribution models, and lifecycle funnels
• Experience working with cross-functional teams — engineers, data scientists, designers, and marketers
• Solid understanding of performance marketing and organic channels (SEO, paid search, app campaigns, social) and marketing attribution models
• Excellent communication and storytelling skills; ability to influence and align stakeholders around data-driven decisions
• Familiarity with A/B testing tools, analytics platforms (Amplitude, Mixpanel, Looker), and experimentation frameworks
• A passion for marketplaces, user behavior, and sustainable consumption

Desirable

• As a Growth Product Manager, you’ll play a key role in accelerating Wallapop’s user growth by owning the strategy and roadmap for acquisition and activation. You’ll collaborate with engineers, designers, analysts, and marketing specialists to optimize the user journey from signup to the first 3 successful transactions
• You’ll drive product-led growth through data-driven experimentation, improving funnel conversion, and aligning closely with our marketing teams across paid and organic channels
• Own and execute the growth strategy for user acquisition and activation across Wallapop’s app and web platforms
• Design, run, and analyze experiments to improve conversion and engagement at every stage of the funnel — from registration to the first transaction
• Collaborate cross-functionally with engineering, design, data, and marketing to deliver impactful growth initiatives
• Partner with the Head of Acquisition to align marketing performance (SEO, SEM, Google Shopping, App Events Optimization) with in-product experiences that drive activation
• Leverage data and insights to identify friction points in the onboarding and listing/buying flows, then work with your team to address them
• Define and monitor key metrics including activation rate, conversion rate, cost per activated user, and repeat transaction rate
• Champion a culture of experimentation, using rapid A/B testing, cohort analysis, and iterative product improvements
• Communicate learnings and results across product, marketing, and leadership teams to ensure alignment and shared growth goals

• What does the hiring process for this position look like? 👀**Please, note that all interviews take place remotely over hangouts.**
• Intro Call - run by talent acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation, and expectations. This usually takes 45-60 minutes
• Expertise Interview - run by the hiring team, focus on the required core skills and the ability to deliver in a given context. This usually takes 60 minutes
• Case Study Submission - you will be assigned a task to submit within 5 up to 7 days where you will be able to showcase your expertise / technical skills required for the role
• Case study Interview - You will present the case study to showcase your product expertise. This usually takes 60 minutes
• Stakeholder Interview - run by relevant stakeholders reflecting the reality of the context of the role, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes
• Culture Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes
• Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing