Senior Field Marketing Manager, Visier
CA$110-130k
+ Bonus
More information about location
Cloud-based workforce analytics
Job no longer available
Cloud-based workforce analytics
501-1000 employees
Job no longer available
CA$110-130k
+ Bonus
More information about location
501-1000 employees
Company mission
Visier's mission is to reveal the human truth that helps businesses and employees win together through its cloud-based platform for HR and people analytics.
Role
Who you are
- Extensive field/event marketing experience, with at least 2 years in B2B SaaS or PaaS
- You are an agile, self-starter, critical thinker and problem-solver who thrives in rapidly changing high-growth environments and is able to work under pressure to meet deadlines
- Experience with crafting and executing simultaneous marketing campaigns with a strong focus on events and account-based marketing tactics
- Proficient in marketing automation (Marketo), sales automation/CRM (Salesforce.com), and DemandBase (or similar)
- Experience in a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies an asset
- This role will be responsible for travel 25% of the time
What the job involves
- Reporting to the VP, Embedded Marketing, the Sr. Field Marketing Manager is a full-stack revenue marketer with a broad portfolio of strategic and creative skills and a proven ability to run fast and execute co-marketing programs with scrappiness and self-sufficiency
- Work closely with our Partner Success Team and embedded partners to help launch their new solutions into the market, you'll drive interest for our partners and help build excitement in the market for our embedded solutions
- You'll collaborate with our embedded Account Executives and our Sr Demand Generation Manager to envision, pilot, execute, and measure closed-loop integrated account-based marketing programs that create a sense of urgency for the buyer and deliver significant pipeline and revenue growth
- Defining, innovating, piloting and executing an omni-channel marketing plan, budget requirements, goals and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates and ROMI for the embedded team
- Partnering with embedded account executives, and business development reps to define, evolve and communicate marketing plans as market dynamics evolve to ensure alignment of goals, objectives and strategies with regional account plans
- Directly impact revenue generation by planning and executing a variety of account-based marketing programs that build new business pipeline and support deal velocity and progression (may include online and offline campaigns, events, digital campaigns, customer stories, plays and playbooks, social selling, and personally hosting online and offline events, etc.)
- Planning and executing proprietary and third-party in-person and virtual events as well as digital campaigns to activate and progress business opportunities
- Work closely with Partner Success Managers to support launches of new partners which may include events, webinars and other activations
- Collaborating cross-functionally with sales and marketing teams to identify market segments and develop marketing programs that deliver success at each customer touchpoint and each stage of the buyer’s journey – and to share best practices
- Forecasting and managing assigned budget and select and manage external vendors and agencies
- Regularly monitoring and tracking the performance of marketing activities and programs
- Analyzing, reporting and presenting on campaign and KPI performance, regional success, deliverables and programs
Our take
Gaining insights into workforces through people data is invaluable to businesses, allowing them to understand how to retain their hardest-working staff members, benchmark worker performance against competitors, and enable the growth of leaders within the organisation. While HR departments have access to some productivity tools that utilise people analytics, their fragmented and antiquated nature demands a more unified and future-proof solution.
Visier provides an all-in-one cloud-based people analytics platform for businesses, aiming to drive staff retention programs, maximize recruitment outcomes, arm leaders with workforce insights, and ultimately connect business outcomes to the people involved. The platform achieves this through a variety of integrative tools such as performance benchmarking, smart workforce questionnaires, data management automation, and people-powered insights.
Despite the fact that the company faces competition from other people-data solutions, Visier continues to stand out by this unified approach. The company has existing partnerships with EA, Uber, and NCI, demonstrating success in improving leadership through people analytics, reducing labour costs, and increasing staff retention. In contrast to much of the broader tech sector, the company has grown consistently through 2022 and 2023 and accelerated its geographic expansion, a testament to its product's value to businesses.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$125m
SERIES E
Apr 2020
$45m
SERIES D
Total funding: $261.5m
Company benefits
- We take mental health seriously
- Paid time off
- Self-care is not selfish
- Personal spending amount
- Financial support for home office upgrading
- Financial support for home internet and mobile phone costs
- Visier Gimes program for PTO
- Leadership and support training
- Career development & mentorship
Company values
- Roll up our sleeves - we are scrappy. Working hard and together makes anything possible
- Play to win - we focus on what’s most important. We take smart risks, move fast, and stay hungry for more
- Never stop learning - we’re curious. If we don’t get it right the first time, we learn and try again
- Make it easy - we simplify complexity for everyone: our customers, our users, our partners, our team
- Be proud - we set the bar high. We share pride in decisions we make, and the difference we make in the world
Company HQ
Downtown Vancouver, Vancouver, BC
Articles
Leadership
Ryan Wong
(CEO & President)Chief Architect & Director of Engineering for Crystal Decisions. Was also Vice President of Engineering for SAP from 2003 to 2008.
John Schwarz
(Chairman of the Board)GM of Industry Solutions for IBM from 1974 to 2000. Was also President and COO of Symantec, and Business Objects CEO and Executive Board Member of SAP.
Salary benchmarks
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