UI/UX Designer, Huel
More information about location
2+ days a week in office
Plant-based convenient food products
Posted today
Plant-based convenient food products
501-1000 employees
Posted today
More information about location
2+ days a week in office
501-1000 employees
Company mission
To make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment.
Role
Who you are
- This role will best suit someone with around 2-4 years of Experience in UI/UX design, ideally within an e-commerce, DTC or conversion-focused environment
- A strong portfolio showcasing how your design work has driven measurable improvements in CVR, AOV, or retention
- A sharp eye for clean, user-centred design, with a portfolio that shows thoughtful, considered design decisions
- Comfortable working across the UX process, from research and discovery through to design and iteration
- Confidence using tools like Figma, and a genuine curiosity for how digital products work (and how they could work better)
- A strong communicator who enjoys collaborating cross-functionally and can take feedback well
- Bonus: experience collaborating with growth, performance marketing, or CRO teams
- And as always, we’re on the lookout for new Hueligans who love a fast-paced environment and are always striving to be their best. We want people who aren’t afraid to think differently and push boundaries. If you’re all about setting big goals and believe that amazing things happen through creativity and teamwork, you’ll fit right in at Huel!
What the job involves
- To help ensure we stay at the top of our game, we are now looking for a new UI/UX Designer to join us. You’ll be helping to drive growth and elevate the customer journey across our e-commerce platform
- You'll work on real, high-impact projects across Huel.com, from landing pages, product pages and checkout flows through to our customer account area, helping make every part of the experience feel intuitive, clear, and conversion-friendly
- Designing and optimising experiences across the full customer journey, from landing and product pages through to checkout, post-purchase, account areas and internal tools
- Partnering with Engineering, Marketing, Creative and Content teams to bring digital features to life
- Contributing to and helping maintain our design system, keeping things consistent, intuitive and unmistakably Huel
- Running or supporting UX research and usability testing to understand customer pain points and motivations
- Iterating on designs based on feedback, data and user insights
- Helping shape enhancements that support conversion, average order value and retention
Application process
- We usually respond within two weeks
Our take
Huel began as a provider of plant-based shake powders, but has since expanded its range to include ready meals, bars, and drinks. The company's potent branding has made it somewhat of a household name, and only a few years after founding it was both the world’s best-selling complete food brand and the UK’s fastest growing food and drink brand.
Having expanded into Europe, Japan, and the US, it is clear Huel has capitalised on increased consumer interest in nutrition and fitness over the past few years. It also caters to growing eco-consciousness, as its vegan products boast a minimal impact on animals and the environment.
By appealing to this strong pair of consumer trends, Huel has been able to grow its sales year-on-year, with progress unlikely to stop anytime soon. In an exciting move for the company, it was acquired by Danone in a €1B deal. Since being acquired in early 2026, the company has released a high-protein ramen, and doesn't look set to slow down on releases or growth anytime soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
141% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2022
$24m
SERIES B
Oct 2018
$27m
SERIES A
Total funding: $51m
Company HQ
Tring, UK
Leadership
James McMaster
(CEO)James joined Huel in 2017 as CEO. Prior to this, they were the CEO of Life Health Foods EU, COO/Co-Managing Director at Ella's Kitchen, and Business Development Manager/Operations Manager at Gü Desserts.
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