Senior Demand Generation Marketing Manager, SnapLogic
$145-155k
+ Stock options
Office located in San Mateo, CA
Integration platform-as-a-service for Enterprise
Open for applications
Integration platform-as-a-service for Enterprise
201-500 employees
Open for applications
$145-155k
+ Stock options
Office located in San Mateo, CA
201-500 employees
Company mission
To empower businesses to unleash the full potential of their data and applications.
Role
Who you are
- 4+ years in B2B demand generation focused on PPC/Paid Acquisition
- Experience with ABM, multi-channel campaign execution, and content syndication
- Strong collaboration skills with cross-functional teams and experience driving target account engagement
- Proven track record of using data insights and best practices to optimize campaigns and achieve pipeline goals
- Proficiency in tools like Salesforce, Marketo, 6Sense, and other marketing platforms
- Start-up experience preferred
- BS/BA degree in Marketing, Business, or a related field
What the job involves
- In this high-impact role, you will join a dynamic demand generation team working closely with the broader Marketing and Sales teams to develop highly targeted programs that drive target account engagement, pipeline, and revenue. Reporting to the VP of Corporate Marketing, you’ll have a dual focus on global PPC/Paid Acquisition as well as the ideation, execution, and measurement of integrated campaigns. You will lead campaigns across multiple channels including digital, social media, email, webinars, events, direct mail, etc. This individual contributor role suits a self-starter who excels in a global, fast-paced environment
- Collaborate with Sales, Marketing, and Partner leaders to align priorities and develop GTM strategy segments
- Orchestrate targeted integrated campaigns as well as ABM programs (1:1, 1, 1) to engage target accounts and move them through the buyer’s journey
- Manage end-to-end campaign implementation across digital, social media, email, webinars, events, direct mail, and more
- Use data models to develop a target account selection process and optimize strategies for success
- Monitor campaign performance, analyzing results to optimize based on data and best practices
- Communicate program status to stakeholders, ensuring timely execution and follow-up by Sales
- Create, iteratively evaluate, and improve new campaign strategies and tactics that have the potential to move the needle
- Be accountable for driving target account engagement, pipeline, and revenue growth
Our take
The rise in the use of cloud technology suggests room for innovation in enterprise technology. However, companies continue to use legacy software and architectures, reluctant to update their systems due to associated costs and complexity.
SnapLogic builds integration platforms for enterprises that allows for the parallel usage of both legacy and cloud apps. This prevents full migration being a necessity, and allows enterprises to monitor and connect both legacy and cloud technologies together to optimize their systems.
The startup currently provides solutions for around 750 enterprises including Adobe, AstraZeneca, pwc and Sony. Investment from Sixth Street Growth, bringing the company to a valuation of over $1B in 2021, has enabled the acceleration of international expansion and widened the number of partnered enterprises. The latter has included decisions intelligence leader Stemly, which has leveraged SnapLogic's no/low code data platform to enhance its own machine learning.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
20% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Dec 2021
$165m
SERIES H
Oct 2019
$72m
SERIES G
Total funding: $373.3m
Company benefits
- Employees get the benefit of up to 100 percent coverage for medical, dental, and vision insurance, a competitive compensation package that includes stock options and a 401(k) plan, FSA and Dependent Care Spending Accounts, monthly cell and gym reimbursement, and flexible time off
- How about a catered lunch every day? Check it off the list. We’re also proud of our well-stocked kitchen with snacks and drinks and “Snappy Hours.” Holiday parties and other excuses to celebrate are part of our DNA. And we’re family friendly, too – they’re welcome at many of our company gatherings
- We also toss in a few extras like commuter benefits, wellness offerings (we want you healthy), and best of all, a dog-friendly environment, because dogs remind us to always be in the moment. And they do silly things, too
Company values
- We strive for excellence, so our customers can be exceptional
- We drive growth with integrity and accountability
- We succeed by learning, adapting, & enjoying what we do
- We deliver leading innovation for customers & with customers
- We embrace differences so we can make a difference
Company HQ
Hayward Park, San Mateo, CA
Articles
Leadership
Gaurav Dhillon
(Chairman & CEO)Started their career by co-founding Informatica Corp in 1992, serving as CEO until 2004. They also founded Jaman.com in 2005, before starting SnapLogic as CEO in 2006.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 10 more jobs at SnapLogic