Field Marketing Manager, TravelPerk
UKI
+ Equity Options
3-5 days a week in office
Corporate travel platform
Be an early applicant
Corporate travel platform
1001+ employees
Be an early applicant
+ Equity Options
3-5 days a week in office
1001+ employees
Company mission
To connect people in real life in the most enjoyable and sustainable way possible.
Role
Who you are
- 6+ years of experience in field marketing, regional marketing, or integrated B2B programs, ideally within a high-growth SaaS or tech environment
- Demonstrated ability to lead regional plans, collaborate with revenue leadership and org and deliver measurable impact across the funnel
- Strong understanding of local market dynamics, audience behavior, and competitive landscape
- Executive presence and communication skills, with the ability to influence senior stakeholders and lead cross-functional alignment across sales, partnerships, and global marketing
- Hands-on experience executing ABM, events, and campaigns, with knowledge of Salesforce and marketing automation tools (e.g. HubSpot, Marketo, 6Sense)
- Data-driven mindset, with a strong ability to track performance, extract insights, and optimise programs accordingly
- High accountability, autonomy, and a proactive approach to driving results without the need for executional support layers
What the job involves
- To accelerate growth in our key markets we’re evolving our Field Marketing function into a high-impact, regionally embedded team
- Each Field Marketing Manager is a key partner to the revenue team and accountable for marketing performance in their region
- You will lead the strategy and execution of a locally adapted global marketing strategy, driving regional pipeline growth, revenue impact, elevated brand awareness and go-to-market excellence within a best-in-class marketing team
- As Senior Field Marketing Manager for the UK based in our London Office, you’ll be embedded within the GTM leadership team, working closely with Revenue leadership across Country Managers, Sales and Partnerships to drive regional success
- You’ll be responsible for leading and executing the global marketing strategy within your region, adapting it to local market needs, delivering pipeline growth and representing the voice of your market across the business
- This is a senior regional leadership role that blends strategic ownership with hands-on execution, well-suited for a results-oriented leader who excels in both shaping strategy and driving on-the-ground impact
- Lead the end-to-end regional marketing strategy for [Region], translating global marketing programs into high-impact, market-specific programs with the support of central functions
- Measure the effectiveness of field marketing programs and be accountable for regional pipeline generation and revenue impact
- Own and manage the regional marketing budget, ensuring optimal allocation of spend to maximise ROI across all field marketing initiatives and strategic programs
- Serve as the senior marketing advisor to regional and executive GTM leadership - shaping regional priorities, influencing sales strategy and aligning marketing investment with commercial objectives
- Represent the voice of the region into the global marketing organisation and ensure global strategy is successfully translated into market
- Collaborate with the central integrated marketing team, including PMM, content, events, campaigns and digital teams to ensure local execution reflects brand, messaging, and campaign priorities
- Lead regional Account-Based Marketing and work hand-in-hand with the revenue organisation to drive conversion of targeted accounts
- Partner with the Growth team to localise and optimise paid media and performance channels in support of quarterly lead, SQL, and pipeline goals
- Build out a regional partner marketing strategy with the Partnerships leadership team and execute on local campaigns to drive incremental pipeline through our partner network
- Deliver full-funnel execution across:
- Field events and hosted experiences
- ABM and sales-aligned activations
- Localised campaigns and content
- Ecosystem and partner marketing
- Build regional relationships with industry associations, publications, influencers, and strategic partners to increase brand awareness and demand
- Report regularly on marketing performance at both the program and initiative level, surfacing insights and optimisations
- Provide strategic input into quarterly and annual business planning processes, aligning marketing with regional revenue targets, account segments, and sales capacity
Salary benchmarks
Our take
Although business travellers are often at the forefront of driving company growth, booking travel is typically a logistical nightmare as corporate travel tools are underdeveloped and stuck way in the past. TravelPerk has built a platform free from micromanagement, creating an experience that puts business travellers first.
TravelPerk's number of active users has grown year on year. Further, as well as more customers using the platform, those on it are using it more regularly. This is a clear signal that TravelPerk has a product market fit and is in scaling mode. The company has more than 2,000 customers, including scaleups like Revolut, Farfetch and Beyond Meat.
According to TravelPerk, its unit economics are strong already, which puts it in a strong position to grow without diluting itself too much through investment. The company is still innovating and said it is planning to release more products that will give the business traveller more freedom and flexibility than ever before. Its new Edinburgh hub and partnership with fintech unicorn Pleo, TravelPerk is undoubtedly committing to a period of scaling. Exemplifying this is its Series D funding of $104 million awarded in January 2024, which will boost TravelPerk's AI and automation capabilities to aid its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Jan 2025
$200m
SERIES E
Jan 2024
$104m
SERIES D
Total funding: $660.2m
Company benefits
- Stock options in the company
- Great healthcare benefits, including private healthcare and wellness programs
- Beautiful office with different spaces for every mood
- Fully stocked kitchen loaded with healthy food, snacks, and coffee
- Generous vacation time and flexible working hours
- The finest tech and anything else you need to do your best work
Company values
- We are owners
- Impact over effort
- A 7* experience
- We are a team
- Be a good person
Company HQ
El Parc i la Llacuna del Poblenou, Barcelona, Spain
Articles
Leadership
Avi Meir
(CEO)Founded Hotel Ninjas (hotel software) acquired 2 years later by Booking.com. Previously VP of budgetplaces.com (marketplace for hotels).
People progressing
Initially joined the TravelPerk team in 2020 as a Data Analyst before becoming a Senior Data Analyst in 2021 and a Data Analytics Manager in 2022.
Diversity, Equity & Inclusion at TravelPerk
Felicia Norman-Williams (VP People)
- We have created the Perk Promise: our commitment to ensuring our people live their best life, do their best work and fulfil their potential in a community where they feel like they belong. This forms part of our Belonging philosophy, centred on creating an inclusive workplace.
- Beyond nationality and gender, we embrace various forms of diversity. Our hiring processes and language are inclusive, encouraging all candidates to apply. We follow a meritocratic approach in rewarding the right behaviours and performance.
- In our Tech department, we're dedicated to supporting women in tech. We’ve launched the TravelPerk Academy in partnership with All Women, promoting equal opportunities. Our first graduates include five talented women who became our Software Engineers. We also have a 'Women in Builders' community, which provides a safe space for women in tech to learn and share together. We run workshops on product diversity, inclusion, and unconscious bias for the Builders team.
- Through these efforts, we cultivate a diverse, inclusive organisation where every individual can excel, contributing to our shared success
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