Senior Manager of Growth Marketing, Soko Glam
$100-130k
In office Tuesday-Thursday
3 days a week in office (Dumbo, Brooklyn )
Korean skin care, beauty & make up products
Open for applications
Korean skin care, beauty & make up products
21-100 employees
Open for applications
$100-130k
In office Tuesday-Thursday
3 days a week in office (Dumbo, Brooklyn )
21-100 employees
Company mission
To help all people believe there are only good (skin) days ahead.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- 7+ years of experience in multi-channel growth marketing, with a proven track record of success in scaling brands through innovative marketing strategies
- Experience managing and growing a loyalty program
- Deep understanding of digital marketing ecosystems and experience managing SEO/SEM, loyalty programs, CRM, marketing databases, paid media, email, social media, and/or display advertising campaigns
- Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools
- Ability to own key work streams and drive initiatives from concept to execution, ensuring alignment with overall business goals
- Excellent leadership skills with experience managing and inspiring a team
- Exceptional communication and interpersonal skills, capable of articulating ideas and building strong professional relationships
- Experience with Klaviyo, Shopify, and Yotpo
What the job involves
- Reporting to: VP of Marketing, Merchandising, & eCommerce
- As we continue to expand our reach and influence, we are seeking a dynamic and driven individual to join our team as the Senior Manager of Growth Marketing
- This role will be instrumental in spearheading our marketing efforts, focusing on accelerating growth through strategic marketing initiatives that enhance brand visibility, drive customer acquisition, and foster lasting customer engagement across multiple platforms
- The Senior Manager of Growth Marketing will spearhead the strategic expansion of our marketing efforts across multiple channels to drive business growth and brand engagement
- This person will have an important role in building how the Soko Glam story will come to life across social media, CRM, email, paid media, affiliate, and more
- This role involves collaborating with cross-functional teams to design and implement innovative marketing strategies that resonate with our target audience and elevate the Soko Glam brand
- Lead and execute growth marketing strategies that encompass digital advertising, social media, paid media, email marketing, and other channels to drive customer acquisition and retention
- Analyze market trends and customer insights to identify new growth opportunities and optimize marketing efforts for maximum ROI
- Collaborate with the merchandising and ecommerce teams to ensure a cohesive and integrated approach to promotions and product launches
- Develop and manage key performance indicators for all growth marketing campaigns, continually refining processes based on data-driven insights
- Oversee the marketing budget, ensuring strategic allocation of resources across campaigns and initiatives for optimal results
- Lead a team of marketing professionals, setting clear objectives, providing ongoing feedback, and fostering an environment of innovation and high performance
- Establish strong relationships with external partners and stakeholders to support business development and marketing objectives
- Stay updated with the latest trends in marketing technology and methods, incorporating innovative ideas and tools into the marketing strategy
Our take
Over the last few years, the Western world has become pretty taken with Korean film & TV, pop music, and “K-Beauty”. Thanks to brands like Dr.Jart+, Peach & Lily, and Soko Glam, Korean beauty products are now accessible and budget-friendly in Western markets.
Soko Glam launched back in 2012 in what was then a fairly cold market, but as the popularity of K-Beauty took hold, the company was well-positioned to grow in tandem. Indeed, co-founder Charlotte Cho is now partly credited with making the 10-step skincare routine as popular as it is today.
Now, it’s one of the most high-profile eCommerce companies in its niche, growing impressively with a small team and relatively little funding. While its position in the US is pretty secure, it’ll be interesting to see how Soko Glam performs on the international market as more local brands emerge in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Glassdoor (1.7)
Trustpilot (1.7)
Company
Funding (1 round)
Jan 2016
$2m
SEED
Total funding: $2m
Company benefits
- Medical, Dental, Vision Insurance
- 401K Program
- Generous Paid Time Off
- Parental Leave
- Health & Wellness Benefit
- Work From Anywhere
Company HQ
Midtown South, New York, NY
Leadership
Dave Cho
(Co-Founder & CEO)After serving in the US Army for eight years, they attended the Google Student Veterans Summit, then joined Facebook as an intern before co-founding Soko Glam.
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