Influencer Marketing Manager, Whatnot
$126-165k
Live stream platform & marketplace
Be an early applicant
Live stream platform & marketplace
1001+ employees
Be an early applicant
$126-165k
1001+ employees
Company mission
To enable anyone to turn their passion into a business and bring people together through commerce.
Role
Who you are
- As an Influencer Marketing Manager you should have 4+ years influencer marketing experience, plus:
- Experience in high-growth startups, marketplaces, or creator-focused platforms
- Familiarity with the niche communities within one of our core verticals is a plus
- Fashion - Handbags, Women’s Fashion, Sneakers, Vintage & Thrift
- Cards - Sports Cards, TCG
- Collectibles - Comics, Coins, Toys, LEGO, Storage Units
- Launch - Beauty, Electronics, Sports Equipment
- Proven ability to execute influencer campaigns that deliver growth / performance metric-driven results, with a focus on leveraging content creators endemic to YouTube, TikTok, and Podcasts
- Experience in business development or high-volume sales environments is a plus
- Proven ability to execute influencer campaigns that deliver metric driven results
- You're a creative content creator and copywriter
- You're immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow
- You are deeply analytical and comfortable understanding and manipulating data to gain and take action on business insights
- You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment. You are scrappy and no job is too small
What the job involves
- As an Influencer Marketing Manager, you'll oversee influencer strategy and execution for one of our core verticals at Whatnot
- Potential verticals include Fashion, Cards, Collectibles, and Launch
- Each vertical contains subcategories with their own unique communities and creators (e.g. Fashion includes Sneakers, Handbags, Women’s Fashion, Estate Sales)
- You’ll report on key success metrics enacting proactive solutions to track towards these goals
- Identify, outreach, and negotiate deals with the most impactful influencers in your vertical’s 3-5 primary categories
- Influencer Strategy: Work closely with the Category Marketing team to develop campaigns that map to specific influencer archetypes and activation formats
- Outreach: Source and outreach creators in the target influencer archetypes through email, Instagram DM, or other creative means of contact
- Dealmaking: Negotiate contracts in line with CAC, FTB, and LTV targets. Drive the internal approval process to signature
- Account Management: Provide white glove support to influencers, ensuring that they have a comprehensive understanding of the product. Monitor and maintain the quality of sponsored content, ensuring it aligns with brand standards. Oversee the timely posting of agreed deliverables and ensure prompt payment
- Build a stable of +100 micro-influencers that we can activate through our Ambassador Program
Our take
Live shopping is changing the way people engage with eCommerce and Whatnot is one of the key platforms driving this shift. The company operates across the US, UK, and Europe, where millions of people connect each day to buy, sell, and build communities around shared interests.
Founded in 2019, Whatnot allows real-time auctions where buyers can watch sellers showcase products and share their expertise, creating a more interactive and personal shopper experience. Sellers include individual creators and small businesses who use live shows to reach audiences and grow their online presence.
As of 2025, the company reports over $6B in sales, with sellers earning significantly more on average than other major marketplaces. And with a range of investor support, Whatnot is committed to developing new ways to make online shopping more social and community-driven.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
Jon Malkemus, VP Product Design
Insights
54% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2025
$225m
SERIES F
Jan 2025
$265m
SERIES E
Total funding: $974.2m
Company benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Generous compensation, including a competitive base salary and equity. Whatnot offers monthly reimbursement for internet and phone costs, along with a one-time home office set-up allowance. Whatnot offers a pension plan and matches employee contributions of up to 4% of the employee’s base salary.
- Recharge: Whatnot gives you the freedom to take time off as you see fit. And, we take company-wide Winter and Summer breaks so we can recharge. Whatnot provides a monthly allowance for wellness expenses. We know that to take care of our customers, we have to take care of ourselves. Supplemental health and life insurance coverage comes standard at Whatnot. 16 weeks of paid parental leave, and an additional one-month gradual return-to-work period.* Plus an additional childcare allowance, and a lifetime allowance for family planning, including adoption and fertility expenses. *The leave allowances provided by Whatnot may be dictated / informed by your country’s legal requirements,
- Flexibility: As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces –together.
Company values
- Always listen to customers
- Move uncomfortably fast
- Prioritize impact ruthlessly
- Own everything and nothing
- Set crazy goals
- Provide extreme transparency
- Optimize for the upside
- Team over ego
- Figure it out
- Deeply understand why
- Have fun & be kind
Company HQ
Venice, Los Angeles, CA
Articles
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder & CTO)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
Salary benchmarks
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