Demo Content Creator, SharkNinja
$122.7-180k
Office located in Irvine, CA
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$122.7-180k
Office located in Irvine, CA
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- Real experience making product demo content. Brand, agency, creator, or your own channel. We care about the work, not the logo on it
- A body of work where the product is the hero and the performance is the point
- Proof you can ideate, test, shoot, and edit. This role is all four, not one of them
- The nerve to hit record before the thought gets safe
- Speed. Scrappy and now beats beautiful and next month, every single time
- Volume without a drop in quality. Some weeks are one hero piece. Some weeks are twenty
- A point of view you will defend, and the grace to lose the argument and shoot it the other way
- Fluency in what makes people stop, save, and send
What the job involves
- You own demo content end to end. Ideation, product testing, shooting, editing, and the version that goes live
- You are not waiting on a brief and a locked script. You know the product, you know what it does better than anything else on the market, and you design the test that proves it. Then you shoot it and you cut it
- You will have more than 35 product categories to work with, and we add more every quarter. You will never run out of problems to solve or content to shoot
- The bar is simple. A stranger finishes the video thinking I did not know that was possible
- These are the demo formats you will live in. They are starting points, not a checklist, and we expect you to invent a seventh
- 01 The unlock. Make something nobody believes came out of a home kitchen, or a home at all. Not faster than doing it by hand. Possible in a way it simply was not before
- 02 The head to head. Put ours next to whatever else is out there and let the footage settle it. Same test, same conditions, one camera. Show why ours wins
- 03 The torture test. Push it past the point where it should fail. Then keep filming, because the part after it should have failed is the part people rewatch
- 04 The mess. Food science, chaos, controlled disaster. If cleaning it up is the second half of the video, you already understand the assignment
- 05 The object. These things live on a counter and people choose them the way they choose furniture. Colorways, styling, the pure satisfaction of the thing itself
- 06 The everyday impossible. The chore that used to take an hour, done in a way that looks like a magic trick. Ordinary problem, absurd solution, real result
- Ideation
- Bring the ideas. You pitch the demo, you name the claim it proves, and you defend it in the room
- Know the product line cold. The best demo ideas come from understanding what the engineering actually does
- Start with the consumer problem every time. Ordinary frustration in, absurd proof out
- Come with references. It is faster to show us than tell us
- Testing and proof
- Design the test before you light it. Same conditions, repeatable, honest, impossible to argue with
- You have run product to failure on purpose and know how to document what happened
- Capture the before and after. Transformation is the fastest proof there is
- Protect the demo in the edit. The moment the product does the impossible thing is the moment everything else serves
- Shooting
- One person crew. You shoot it, you light it, you get the frame that proves it, on the day, without a second unit
- High speed, macro, water, fire, food, dust, and mess. You have shot all of it and you are unbothered by getting soaked
- Vertical first, and you know a vertical cut is a different film, not a different crop
- Shoot modular. One setup should feed social, retail, ecommerce, and paid
- Editing
- Premiere or Resolve at speed. Clean projects, sane organization, nothing lost
- Build a hook that stops a stranger cold in the first two seconds. No logo, no wind up, no setup shot
- Sound design carrying real weight. A motor spinning up should feel like something
- Find the three frames that make the whole thing land, and the cut that makes someone send it to a friend
- Deliver every ratio and length off one shoot. Sixty, thirty, fifteen, six, vertical, square, wide
- Scale and results
- Build demos that travel. A great demo needs no translation
- Your work runs in more than 30 markets, on retailer sites, in paid media, and on our own channels
- Read retention curves like a director reads dailies. Find the second people left
- Recut and repost. A video underperforming is a first draft, not a verdict
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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