Events and Field Marketing Lead, Sentry
CA$149-184k
+ Incentive compensation and equity grants
2-3 days a week in office
Error tracking and app monitoring software
Be an early applicant
Error tracking and app monitoring software
201-500 employees
Be an early applicant
CA$149-184k
+ Incentive compensation and equity grants
2-3 days a week in office
201-500 employees
Company mission
To empower developer teams to build their best possible software, more quickly and easily.
Role
Who you are
- Are a creative person who wants to craft unique developer experiences that will be remembered across the industry
- Enjoy thinking about the big picture and then diving into the details to execute, while adapting plans as needed in a fast-paced environment
- Are excited about the opportunity to make a significant impact on our growth by leading and expanding the event marketing business unit
- Have a down-to-earth attitude and sense of humor
- Demonstrated ability to manage multiple programs and priorities while remaining positive, flexible, and open to continuous growth and improvement
- 10+ years B2B marketing experience, with at least 5 years of that specifically in demand generation and a proven track record of success with technical content strategy. Developer relations or community experience is a plus
- 5+ years’ experience managing events, including at least 3 years running field marketing events
- Experience running other field programs beyond physical events (webinars, email campaigns, direct mail, etc.)
- Experience working closely with a direct sales team and regional channel partners
- Experience holding event budget authority and managing budgets across an event series
- Experience having pipeline building responsibility and accountability for sales
- Hands-on experience with Salesforce.com and Marketo (building emails, lists and landing pages)
- Must be metrics-driven and be a very strong analytical thinker
- Proven capacity for exceptional customer service to internal and external stakeholders
- Outstanding communication and collaboration skills are critical
- Experience working in an enterprise software company and/or a company with a self-service business model is a plus
- Experience managing a small team and holding a cross functional team accountable for project deadline is a plus
What the job involves
- As the Field Marketing Lead, you’ll take full ownership of our global and regional event strategy. You will lead the planning, organization, and execution of impactful in-person and virtual events, ranging from sponsoring major industry trade shows to curating custom local experiences that drive engagement, build awareness, and generate leads
- Your primary focus will be on creating memorable, high-impact developer events that align with our brand and marketing objectives
- At the core of Sentry’s marketing efforts, you'll collaborate closely with sales, product marketing, product management, and external partners
- You will manage all aspects of events from start to finish, including logistics, budgeting, and on-the-ground execution, ensuring smooth operations and measurable results
- Thoughtfully build and execute integrated field campaigns that involve developer events both virtual and live, email marketing, direct mail marketing, and other channels as you see fit
- Creatively concept developer-focused gatherings that drive “wow” factor in collaboration with the Developer Marketing team and our own EngineersDefine a repeatable menu of owned & operated events such as CTO/Engineering Executive and buyer-specific dinners, practitioner workshops and brand-building activities that engage prospects, influencers, and partners
- Manage Sentry’s presence at third-party industry events (virtual and in-person) to generate new sales opportunities, accelerate deals, and strengthen customer relationships
- Own and manage field marketing program goals for both owned and third-party events, ensuring alignment with pipeline targets. Support sales by increasing brand awareness regionally and driving leads and MQLs
- Build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized emails
- Create and manage an annual and quarterly budget management based on evaluating the ROI of all field programs
- A strong intuition for formulating outbound-focused content arc for campaigns, and an appetite for owning content related to events
- Work in tandem with Product Marketing, Content Marketing, Creative Studio and other Partner with Product Marketing, Content Marketing, and Creative Studio to deliver cohesive campaigns
Our take
Defective software leads to dissatisfied users, disruptions and potential financial losses for companies. Sentry has created application monitoring and error tracking software to help developers fix errors faster, easier and more cost effectively.
More than 1 million developers and 70,000 organizations worldwide, including the likes of Microsoft, Disney, Atlassian, Cloudflare and Slack have used Sentry to monitor their code health. The company is well positioned for significant growth. There is an emerging need for solutions that address holistic application health. As more companies focus on digital to engage with their customers, the reliability of their applications is essential.
The global bug-tracking software market is expected to reach over $600 million by 2026 with an annual growth rate of almost 10%. Further, the company has also opened another office in Denver in early 2023, expanding its regional presence, and has announced additional functionality in its platform, all of which bodes well for Sentry's future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$90m
SERIES E
Feb 2021
$60m
SERIES D
Total funding: $216.5m
Company benefits
- Competitive Compensation + Equity
- 401k Plan
- Medical, Dental, Vision Insurance
- Commuter Stipend
- Professional Development Stipend
- Health & Wellness Benefits
- Charitable Matching Program
- Flexible PTO
- Paid Parental Leave
Company values
- Pixels matter - We understand that the difference between a good product and a great one is in the finer details. We take extra care to get everything right, down to the last pixel
- Feedback is priceless - White lies help no one. We give each other constructive, respectful, and sincere feedback for the best collective outcome and most personal growth. (On our work, that is. We'll keep opinions on your floral-patterned pants to ourselves)
- Step by step - We don't expect to get things right the first time around. We do our best work by iterating: making small changes, measuring impact, and trying again (and again, and sometimes again)
- For every developer - Sentry is a tool for everyone who codes. We strive to create a product that's accessible (and indispensable) to developers at any level, at companies big, small, and everything beyond and in between
- Work in progress - We know that we don't know everything. Nothing here is set in stone. We're still filling roles and writing rules, as a team. In the meantime, we embrace individual ownership, autonomy, and accountability
- Value people - We respect one another. We understand that success comes from a variety of backgrounds, experiences, skills, and opinions — not in spite of it. Even if we disagree on the route, we still push forward to the end
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
David Cramer
(CTO)They started their career as a Software Engineer at Curse, before roles at Enthropia, Disqus, and Dropbox. Having co-founded Sentry in January 2012, they left Dropbox in 2015.
Chris Jennings
(Chief Creative Officer)They have been a Frontend Developer at AgencyTen, Director of Design and UX at Disqus and most recently a Product Designer at GitHub.
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