CRM & Lifecycle Manager, LTK
More information about location
Influencer marketing platform
Be an early applicant
Influencer marketing platform
501-1000 employees
Be an early applicant
More information about location
501-1000 employees
Company mission
LTK's mission is to empower premium lifestyle creators and brands to achieve maximum economic success through proprietary technology: universal creator shops, global brand partnerships, strategic growth consulting and high-intent shopper distribution.
Role
Who you are
- 5–7 years of experience in CRM, lifecycle marketing or marketing automation, ideally in growth ecommerce, DTC, retail, marketplace or consumer technology
- Hands-on experience across email, push, in-app messaging and WhatsApp; SMS experience is useful
- Strong practical experience with Braze or a comparable customer engagement platform; HubSpot and AI experience is highly desirable
- Experience with behavioural segmentation, personalised journeys, triggered campaigns, brand communications and lifecycle programmes
- Strong understanding of experimentation, reporting, data hygiene, QA and consent / privacy requirements
- Ability to translate data into clear recommendations, prioritised actions and measurable outcomes
- Experience managing complex cross-functional work across teams, markets or stakeholder groups
- Strong written and verbal communication, with the ability to make complex topics concise and relevant to different audiences
- A bachelor’s degree in marketing, business, communications, analytics or a related discipline, or equivalent practical experience
- A mindset focused on seizing opportunities and moving with urgency
- Dedication to fierce prioritization and operational excellence
- Adaptability to a dynamic, fast-moving environment
- A growth mindset and openness to feedback
What the job involves
- The CRM & Lifecycle Manager will own and evolve LTK’s CRM and lifecycle marketing across Creator, consumer and brand audiences in international markets
- You will turn audience and behavioural data into relevant, timely and measurable communications that drive growth, activation, engagement, retention, reactivation and conversion. The role combines CRM strategy, hands-on campaign and platform management, experimentation, reporting, data governance and cross-functional delivery
- Working closely with US CRM, RevOps, Analytics, Creator Success, Creative, Brand, Partnerships and local market teams, you will connect global CRM strategy to international market needs and continuously improve how communications are planned, delivered and measured in a personalised way
- Own the international CRM strategy across Creator, consumer and brand audiences, with clear priorities for onboarding, growth, retention, reactivation and nurture
- Build, manage and optimise lifecycle journeys and campaigns across email, push, in-app messaging and WhatsApp
- Use behavioural data to create meaningful segments, personalise communications and improve audience engagement across markets and lifecycle stages
- Manage the CRM calendar and coordinate delivery from brief and audience definition through build, QA, launch, reporting and post-campaign learning
- Leverage AI thoughtfully and responsibly to improve CRM efficiency, accelerate insight and execution, and deliver more relevant communications and measurable growth outcomes
- Lead high-quality day-to-day use of Braze, WhatsApp and HubSpot across campaign builds, journeys, reporting and optimisation
- Create a clear experimentation roadmap across content, segmentation, timing, journeys and channels; turn learning into repeatable improvements and playbooks
- Maintain strong standards for data hygiene, tagging, QA, documentation, consent, deliverability, GDPR and overall compliance across all markets
- Provide concise, decision-ready regular reporting that makes performance, insight, impact, risks and next steps clear
- Lead cross-functional CRM projects, anticipate dependencies and bring practical recommendations from diagnosis through delivery and measurement
Salary benchmarks
Our take
Influencer marketing is an increasingly lucrative industry. The industry has seen significant growth over recent years and reached a worth of $21 billion in 2023. The collaboration between brands and influencers is a powerful approach to accelerate company growth and social media platforms have increasingly attributed to the success of influencer marketing.
LTK, formerly known as rewardStyle, is a global technology platform to enable premium lifestyle creators to be as economically successful as possible. More than 165,000 fashion, beauty, fitness, home and lifestyle creators use LTK to monetise their content across the entire social ecosystem, all through their flagship Shop on LTK.
Freddie
Company Specialist at Welcome to the Jungle
Insights
48% employee growth in 12 months
Company
Funding (2 rounds)
Nov 2021
$300m
LATE VC
Jun 2015
$15m
SERIES A
Total funding: $315m
Company benefits
- Competitive salary, bonuses and private pension scheme
- Flexible work schedule plus Summer Fridays (Workday ends at 3pm)
- 25 days holiday, plus an extra day for your birthday
- A benefits and wellness scheme, including free gym membership
- Private medical care
- Volunteering days
- Professional development
- Work anniversary celebrations, including extra annual holidays, and luxury gifting
- Hybrid remote working combined with in-office time
- Virtual company Happy Hours and Virtual Team Events!
- Interesting problems to solve with an expert team at a rapid growth retail disruptor and the largest influencer marketing platform
Company HQ
Turtle Creek, Dallas, TX
Leadership
Amber Venz Box
(Co-Founder & President)Formerly they were an Assistant Buyer for Studio Sebastian. Subsequently, they've gone on to be a Lifestyle Blogger for VENZEDITS.com. They're also a Business and Community Advisory Council for Federal Reserve Bank of Dallas.
Baxter Box
(Co-Founder & CEO)They were the Founder, President and Chairman for NastyGoat Corporation.
Share this job
View 1 more job at LTK