Consumer Insights Analyst, SharkNinja
Ninja
Home devices and appliances
Posted today
Home devices and appliances
1001+ employees
Posted today
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Minimum of a Bachelor’s Degree with a focus on Marketing, Finance, Computer Science, Mathematics, Statistics, Economics or other applicable quantitative discipline
- 2-3 years of research experience in qualitative and quantitative custom research (Marketing Position)
- Exposure to the CPG industry preferred
- Creative problem solver while working with established budget
- Highly analytical, familiarity with statistical modeling and analysis
- Strong communication and presentation and PC skills,
- Exceptional influencing skills
- The ideal candidate will be naturally inquisitive and command strong writing skills
- Data analysis and synthesis
- Familiar with statistical techniques and ability to explain results in a clear manner
- Report and Presentation Development
- Translate complex data sets into easily digested and understood formats to identify and understand customer needs and uses data for new product ideas and benefits
- Preferred, but not required: training and experience on moderating focus groups and one-on-one interviewing
What the job involves
- Reporting directly to the Sr. Manager of the Consumer Insight Group, the Consumer Insight Analyst is on the front-line supporting the growing demands for consumer insight critical in our mission of developing 5 star products and services
- Working in conjunction with Marketing, Quality and Consumer Services teams, this is a “hands-on” role, conducting, executing, and managing quantitative and qualitative research projects
- In collaboration with Marketing, develop research plans and conduct qualitative and quantitative customer research for trends, insights, and new product development
- Assist in the development, management and execution of research plans and within established budget guidelines
- Create, maintain and issue project plans to project team members
- Establish appropriate processes & methodologies for customer research projects including research partner collaboration as required
- Conduct research to link product development projects to customer and market needs
- Translate feedback, including latent needs and dissatisfaction, into innovation recommendations
- Identify potential unmet customer needs that form the basis for new product/feature offerings
- Collaborate and plan customer research strategies and manage internal and external resources to successfully deliver on plans
- Desired Skills and Experience
- The ideal candidate will be naturally inquisitive, have strong project management skills, hands on research experience and demonstrate strong strategic and critical thinking skills. Some travel will be required
- Builds understanding and trust with others by meeting commitments
- Identifies the needs & expectations of others (personal & business) and acts upon them
- Develops a solid network through all levels of the organization related to internal & external customers
- Creates mutually acceptable solutions
- Provides prompt, efficient and personalized service to both internal & external customers
- Leverages strong organizational and analytical skills to synthesize information from various sources focusing on relevancy and impact opportunity
- Effectively represents/balances the customer perspective when providing insight and recommendations to improve customer experience
- Thrives in a hands-on, dynamic, agile environment
- Effectively manages shifting priorities, resources. Understands that not all paths are defined and leverages his/ her experience to create” and add value
- Demonstrates and evokes creative and innovative thinking
- Demonstrates empathy and patience and adapts style to his/her audience
- Effectively collaborates with Insight analyst counterparts to develop and publish a comprehensive understanding of consumer wants/needs
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity, Equity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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