Vice President of Global Social Media, SharkNinja
Americas
$285-345k
Office located in Location: Needham MA, or New York City
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$285-345k
Office located in Location: Needham MA, or New York City
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 10+ years in social media/digital marketing, 4+ in a leadership capacity
- Agency-side experience required; large, social-first brand experience strongly preferred
- Deep influencer/creator marketing experience required, including budget ownership at scale
- Demonstrated success managing multi-million dollar creator budgets, agency partners, and creator platforms/systems (e.g., CreatorIQ, ShopMy, AWIN)
- Proven track record scaling branded social content and measurable commercial impact
- Experience managing teams across US and Canada markets
- Strong cross-functional influence skills; comfort operating in matrixed org structures
- CPG, DTC, or consumer electronics background preferred
What the job involves
- Reports To: SVP, Global Social
- Team: Global Social
- Own social strategy, content, and channel performance across North America (US and Canada), driving SharkNinja and Ninja brand growth through owned, earned, and creator-powered social
- This role partners closely with the SVP, Global Social on strategic priorities and executive-level initiatives, serving as a key regional leader within the Global Social organization and a senior pillar of the Social Signal Engine
- Own the North America social content calendar and channel strategy across all major platforms (TikTok, Instagram, YouTube, Facebook, X, Pinterest)
- Lead and develop a regional team spanning content, community, and channel management across US and Canada
- Own a multi-million dollar creator and influencer budget, including agency relationships, platform selection, and supporting systems/tools
- Partner with Creator Commerce, Analytics, and Creative teams to execute full-funnel social campaigns tied to NPD launches
- Serve as regional lead for the Social Signal Engine workstreams: viral post velocity, full-funnel activation, and creative/influencer performance
- Manage crisis response and social listening for the region in partnership with global Analytics
- Build and defend clear operating boundaries with adjacent functions (DTC, PR, Marketing) to protect craft specialization and avoid diluted ownership
- Report regional performance and investment recommendations to SVP, Global Social
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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