Principal Product Marketing Manager, Assort Health

• 7–10+ years of B2B SaaS, sales-led growth product marketing experience, with a track record of owning go-to-market strategy and being held accountable for revenue or growth outcomes for a product line, segment, or business unit—not just marketing outputs
• Proven ability to execute in early-stage or fast-moving environments, with the ability to influence senior stakeholders across Product, Sales, and Marketing
• Exceptional storytelling and executive-level communication skills—written, verbal, and visual
• Strong technical fluency, with the ability to translate product complexity into clear customer value and confidently engage with technical and revenue audiences
• Working knowledge of marketing and analytics platforms (e.g., HubSpot, Marketo, GA, Looker) and basic design tools (e.g., Slides, Figma)

Desirable

• We're looking for a B2B product marketer who can turn complex technology into clear, compelling narratives that resonate with buyers and users across provider groups and health systems
• As Principal, Product Marketing, you'll take ownership of go-to-market strategy for one of Assort's major market segments, Health Systems — not just defining positioning and messaging, but owning the segment's overall growth and performance
• Reporting to the Head of Product Marketing, you'll partner closely with the GTM team — Sales, Demand Generation, and Customer Success — and act directly on the levers that accelerate pipeline, win rate, and revenue in your segment
• You'll join with significant ownership and autonomy at a pivotal moment in our growth, you'll have the opportunity to shape its direction. This role is ideal for someone who thinks like a business owner, combines strategic rigor with hands-on execution, moves fast, and wants their work to have an outsized impact
• Own go-to-market strategy and performance for Health System, a major market segment —from positioning and messaging through pipeline, win rate, and revenue growth—serving as the single point of accountability for the segment's success
• Partner closely with Sales, Demand Generation, and Customer Success on segment GTM execution, identifying and acting directly on the highest-leverage opportunities to accelerate growth
• Lead integrated product launches for your segment by defining strategy, success metrics, and required assets in partnership with Product, Demand Generation, and Sales
• Own customer proof strategy—including case studies, video spotlights, and ROI narratives—in partnership with Content Marketing to shorten sales cycles within your segment
• Define and maintain the sales enablement strategy (pitch narrative, battlecards, product collateral, objection handling) for your segment, ensuring consistency and adoption across the revenue team
• Partner with Product and Revenue leadership on pricing, packaging, and monetization strategy to accelerate segment ARR growth
• Act as the market and competitive authority for your segment, translating industry trends, regulatory changes, and competitor activity into clear points of view and GTM recommendations
• Represent your segment's voice in company-wide strategic planning, pulling in market and performance data to influence roadmap and resourcing decisions