Product Growth Lead, AIOS

• Experience: Either you have 5+ years in product growth in high-growth D2C companies, with clear ownership of referrals & viral loops…or you’ve founded a viral social app and built this from the ground-up. I have a strong preference for people who understand & enjoy the scary speed of a high-growth startup
• Analytics: You’re maniacal about your metrics. You care a weird amount about your analytics stack
• Experiments: You’re proactive when crafting experiments and have a clear process for generating & prioritizing ideas
• Loops: If you’re not native in consumer loops, you’re ngmi. You think of distribution as a product problem
• Design: You’re comfortable with design principles & wireframing so can work closely with design to get what you want into pixels
• Engineering: You’re sufficiently technical so code doesn’t bother you. You see turning your ideas into pixels as part of your remit, not something separate from you
• Shipping: You’re excellent at leading product from idea to prioritization to launch to success. You don’t easily get blocked
• Zest: You just get consumer. You have strong taste for consumer products and can tell when a flow feels dead, cringe, slow, confusing, or magical
• Strategy: You don’t get lost in the weeds and you always make sure we’re taking the required big swings. If not you, who?

Desirable

• We’re building a world-class team
• As Product Growth Lead at AIOS, your fundamental role is to engineer viral growth. I expect us to reach >0.3 30-Day K Factor (our Primary KPI). This is critical work for us to scale from 100k active customers today to 10 million customers by 2030
• You’ll start by taking over our referral program and transforming it into a true viral growth system. You’ll lead a team of engineers + designers, and work closely with the CEO. You’ll ship daily, test aggressively, and iterate with AI tools faster than most product teams can finish scoping
• Over time, your work will expand across every product surface that can drive viral growth: referrals, invite loops, UGC, social sharing, gifting, visible product moments, freemium, and weird ideas no one has tried yet. You’ll build a cracked team under you to execute this
• This is a founder-builder role. You’ll act with high autonomy. We want someone who thinks distribution is a product problem, moves fast, has strong consumer taste, and knows how to create loops that make people want to share
• If you nail the role, you’ll continue to lead everything in Product Growth. If you’re truly excellent, you’ll be a leading candidate for our future CPO or CGO roles
• This is a senior role. You’ll report directly to me, Richie :) (our CEO). I’m intense, so you’ll also be intense. You’ll work long days and regularly work weekends
• You’ll work most closely with me (Richie, CEO), our VP Growth (Rick Singh), our Head of Product (Ben Dowdle), and our VP Engineering (Gzim Helshani)
• 📈 ”A startup is a company designed to grow fast. The only essential thing is growth. If you get growth, everything else tends to fall into place.”
• Overall: You’ll build viral loops that cause customers to bring in other customers. You’ll measure this primarily via 30-Day K Factor
• Referrals: You’ll understand our existing referral program, then rapidly improve it via experiments. It’s not unlikely you rip it up to rebuild the foundations
• Pull Virality: Create product experiences that are better when customers invite friends
• Push Virality: You’ll turn our customers’ offline touchpoints into a billboard for the product
• UGC: You’ll activate real customer stories, screenshots, milestones, and before/afters so our customers organically share content with their friends
• Product as Marketing: You’ll get imaginative in the freemium experience (e.g. shot-tracking app) to get users into our ecosystem
• Organic WoM: You’ll get imaginative on what we can be doing to trigger delight and tribal affinity so customers instinctively just want to tell their friends about us
• Analytics: You’ll make sure everything is tracked. You’ll own the decision on what stack to use and guide its implementation
• KPIs
• Primary KPI: 30-Day K Factor (# additional Net New Customers brought in by each Net New Customer within 30 days of their initial purchase)
• End of 26Q1 = 0.0835
• Target = 0.30
• Base = 0.17
• Stretch = 0.42
• Secondary KPI: UK Monthly Net Referral Rate (net referrals last 30 days / net active customers)
• End of 26Q1 = 7.83%
• Target = 25%
• Base = 16%
• Stretch = 30%
• Tertiary KPIs
• Advocate Share: % Net Active Customers who have successfully referred at least once
• End of 26Q1 = 10.22%
• Referral Frequency: Avg # Net Referrals by each Successful Advocate
• End of 26Q1 = 1.27
• Avg Days to First Referral
• End of 26Q1 = 26.8
• % New Customers who share the referral link within 1000 seconds of purchase
• End of April 2026 = 1.21%