Senior Manager of Acquisition Marketing, The RealReal

• Minimum 6-8 years experience in growth/performance marketing
• 2-3 years experience mentoring team members
• Hands on management in social platforms (Meta, TikTok) and Affiliate (Impact Radius)
• Strong analytical skills with experience in analyzing raw data, drawing conclusions, and making recommendations
• Strong attention to detail with experience in proper campaign set-up and QA, execution, and budget management
• Highly collaborative with strong communication and interpersonal skills
• Experience with advanced measurement methodology including attribution and incremental lift testing
• Proven ability to work cross-functionally

Desirable

• The RealReal is looking for a Senior Manager, Acquisition Marketing to join our growing team
• This position reports to the Senior Director, Acquisition Marketing. This person will be responsible for leading strategy and execution across Paid Social, Influencers, Affiliate, Display and Direct Mail
• This role is a key position on the Acquisition Marketing team in driving results for our growing company
• You will work closely with numerous stakeholder teams including product, merchandising, creative, analytics and others on the acquisition team
• Leads planning, management, and execution for paid social, display, influencers, affiliate and direct mail campaigns including account setup, development and implementation of strategies, campaign structure, budget management, optimizations, and invoice management
• Manages Meta and Tiktok campaigns including DPA product feeds, audience targeting, and creative recommendations/optimizations
• Acts as subject matter expert Paid Social trends and best practices and educates relevant teams
• Maintains a close relationship with Paid Social representatives to optimize performance and leverage new opportunities
• Ensures weekly and monthly paid media performance reports are delivered to Marketing and Brand partners accurately and on time
• Analyze business performance of paid media channels and make recommendations on incremental investment and improving efficiency
• Develops strategy and work with stakeholders to implement tests, participate in betas, and report out on results and develop recommendations for roll-out
• Partner with the internal creative team to test and optimize creative