Marketing Manager, Grove Collaborative
CRM
$93.5-126k
+ Equity
Subscription service for ethical household products
Job no longer available
Subscription service for ethical household products
201-500 employees
Job no longer available
$93.5-126k
+ Equity
201-500 employees
Company mission
To empower a sustainable revolution in your home!
Role
Who you are
- 4+ years in CRM, ideally with a digital-first retailer
- Hands-on experience with one or more enterprise-grade ESPs (Braze preferred)
- Experience using Liquid logic (or equivalent) to personalize communications
- Basic HTML proficiency is a plus
- Knowledge of email best practices, including subject lines, content, segmentation, personalization, deliverability, etc
- Understanding of complex A/B testing, measurement, and optimization against key metrics
- Experience collaborating with a Creative team and briefing emails for them
- A history of making data-driven decisions, along with strong organizational skills and attention to detail
- A proven track record of delivering measurable business impact
What the job involves
- This is a highly collaborative role, partnering with Marketing teammates plus cross-functional partners from Creative, Merchandising, Analytics, Digital Product, and more to transform Grove’s customer experience
- While much of the work is rooted in the email channel and focuses on triggered campaigns, assignments also stretch across broadcast campaigns, push notifications, in-app messages, SMS, loyalty, and more
- This role balances analytical acumen with creative thinking; thoughtful planning with speedy execution; and business outcomes with mission alignment
- While this is an Individual Contributor role today, there is the potential to lead a team in the future
- Own Grove’s triggered marketing program, including strategically revamping key series; routinely monitoring performance; and proactively identifying opportunities to improve relevance, personalization, and productivity
- Partner with internal Product & Engineering teams plus Martech vendors to enhance existing triggers and launch net-new triggers that are responsive to customer behavior
- Execute the technical setup, QA, deployment, and tracking of a high volume of marketing campaigns, working directly in the ESP
- Orchestrate complex test planning and execution to prove and scale winners
- Assist with broadcast campaign planning and execution as needed
- Support loyalty marketing efforts
- Contribute to frequent (daily, weekly, monthly) campaign and business analyses that generate actionable insights
Our take
Grove Collaborative is driving the future in sustainable household products, curating over 150 eco-friendly brands. Despite challenges faced by ethical brands in brick-and-mortar spaces, Grove's online subscription service has propelled it into 4,000+ US stores. Central to its success is a focus on enhanced customer experience, fostering repeat business.
As a Certified B Corporation, Grove is 100% plastic-neutral, with every order shipment being carbon-neutral. Distinguishing itself from giants like Amazon, Grove strategically targets a niche market while remaining committed to being 100% plastic-free by 2025. Providing customers with affordable, convenient, and sustainable options to transform their homes.
Despite a recent customer decline, the company remains optimistic, attributing its confidence to a strategic shift toward profitability. Looking ahead, the company prioritized profitability while aiming for meaningful growth in the second half of 2024. The strategy involved deepening integration into customers' daily lives and reinforcing its commitment to sustainability. Grove's dual dedication to fiscal responsibility and sustainable practices solidifies its position as a market leader, making a lasting impact on both consumers and the environment.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Dec 2020
$125m
LATE VC
Sep 2019
$150m
SERIES D
Total funding: $440.8m
Company benefits
- Equity - shared success is core to our mission
- Flexible Paid Time Off - we care most about results
- Free VIP membership and 25% employee discount
Company HQ
Telegraph Hill, San Francisco, CA
Leadership
Stuart Landesberg
(Co-Founder)Studied Economics at Amherst College before joining the Lehman Brothers as an Investment Banking Analyst in 2007. Former Associate at TPG Growth, focusing on growth equity.
Chris Clark
(Co-Founder & CDO)Majored in Computer Science at Vanderbilt. Hired by Blackbaud as a Software Engineer in 2007, and was promoted to Product Manager in 2010. Also the Director of Product & Engineering at Kaggle from 2012 to 2013.
Jordan Savage
(Co-Founder)Studied Government & Economics at Connecticut College, and then joined Goodby, Silverstein & Partners, managing accounts such as Doritos and TD Ameritrade.
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