Creative Strategist, Rocket Money
$95-125k
+ Bonus
Financial management & spending analysis app
Open for applications
Financial management & spending analysis app
201-500 employees
Open for applications
$95-125k
+ Bonus
201-500 employees
Company mission
To improve the financial prosperity of millions of people.
Role
Who you are
- 2-4 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency
- Excellent project management skills, balancing multiple creative projects and experiments
- Ability to manage a testing roadmap, prioritize experiments, and work cross-functionally with creative, media buying, and data teams to drive growth through discovering creative wins
- Analytical with a focus on key growth KPIs (ROAS, CAC, LTV:CAC, etc.) and the ability to translate data into actionable creative strategies
- Expertise in mobile app user acquisition; web acquisition experience is a plus
- Familiar with creative testing platforms and optimization across paid social channels
- A curious problem solver who challenges the status quo and uses data or experiments to uncover insights
- Strong communicator and collaborator, aligning teams on testing strategies and optimization plans
What the job involves
- Reporting to the Head of Creative, you will help lead creative experimentation roadmap to drive performance across Rocket Money’s digital acquisition channels. You’ll own the execution and analysis of creative testing across paid channels
- As a key player on the growth team, you’ll help shape strategy, uncover creative insights, and push the boundaries of creative performance. This is a high-impact role in a fast-scaling environment, perfect for someone eager to accelerate growth through data-driven creative innovation
- Help the development and execution of Rocket Money’s creative testing roadmap, driving scale and efficiency across both digital and offline channels
- Collaborate closely with the creative team to design, implement, and optimize creative experiments. You will recommend testing approaches, monitor performance, analyze results, and translate insights into clear creative direction that continuously elevates the team's output
- Conduct in-depth creative performance analyses, translating data into clear, actionable recommendations for the creative team to enhance future campaigns
- Establish yourself as the go-to expert in creative experimentation within the app and web user acquisition space. You will stay up to date on industry trends and emerging opportunities, ensuring we lead the charge in creative innovation. Your ability to understand and leverage data sources will be essential in evaluating and refining creative test outcomes
- Stay ahead of industry trends by researching the latest algorithmic insights, creative trends (paid and organic), and forging strong partnerships with channel representatives (Meta, TikTok, Youtube, and other key platforms) to identify and capitalize on creative testing opportunities that drive scale and growth
- Cultivate a culture of innovation and continuous improvement within the team by regularly sharing data-driven trends and the outcomes of creative experiments
Our take
Managing finances has become increasingly difficult in the last couple of decades, despite access to online banking and other financial apps. The mass of subscriptions, standing orders and utility bills the average American is subject to ultimately makes it difficult to assess and manage their finances within one place.
Rocket Money provides a mobile application that includes a variety of tools to simplify financial management. This includes spending analytics and budgeting plans, as well as its popular subscription tracker feature, which makes it easy to visualise subscriptions and cancel any unwanted ones.
Nowadays, there seems to be an app for just about every form of financial management, but Rocket Money has unified everything into a single app. It continues to launch new features, expanding from financial management into more direct financial tools such as utility bill comparison services, autopilot saving and paycheck advance loans.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$45m
SERIES D
Nov 2020
$17m
SERIES C
Total funding: $84.1m
Company benefits
- Health, Dental & Vision Plans
- Life Insurance
- Long/Short Term Disability
- Unlimited PTO
- Parental Leave
- 401k Matching
- Team Member Stock Purchasing Program
- Learning & Development Opportunities
- Tuition Reimbursement
Company HQ
Downtown Silver Spring, Silver Spring, MD
Leadership
Haroon Mokhtarzada
(CEO & Founder)They worked as CEO of Webs for 10 years, while studying at Harvard Law School, before working as VP at Vistaprint. They left this role in 2016 having co-founded Truebill (which later became Rocket Money) in November 2015.
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