Email Marketing Manager, Cuyana
$80-100k
+ Bonus
More information about location
Retail apparel and fashion
Open for applications
Retail apparel and fashion
21-100 employees
Open for applications
$80-100k
+ Bonus
More information about location
21-100 employees
Company mission
To streamline the e-commerce production chain and go direct-to-consumer to offer high-quality, timeless pieces at attainable prices.
Role
Who you are
- The ideal candidate will have a strong understanding of both email and SMS marketing and demonstrate the ability to drive results in a fast-paced, data-driven environment
- 3-5 years of email and SMS marketing experience in an online consumer company with experience crafting strategy as well as tactical implementation
- Experience with Klaviyo and an SMS program are required
- Experience with Google Analytics or other similar web analytics platforms required
- Experience with A/B testing preferred
- Experience with Shopify preferred
- Candidate must be comfortable with technology applications
- Demonstrated success in managing high volume, database driven email programs for consumer audiences
- Strong analytical skills with the ability to analyze large amounts of data and turn it into actionable insights
- Forensic attention to detail with the ability to execute projects from beginning to end
What the job involves
- Cuyana is looking for a Email Marketing Manager who will drive customer communication strategy across email, SMS, loyalty, and oversee implementation of programs to actively engage, retain, and increase the lifetime value of our customers
- This role will also be responsible for the execution, analysis, and optimization of Cuyana’s customer communication programs
- Drive end-to-end development and execution of email and SMS campaigns, including creative build, audience segmentation, QA, deployment, analysis, and monitoring of channel best practices
- Email communication calendar planning and briefing
- Leverage data to develop additional communication strategies around personalization, segmentation, triggered campaigns, etc. and drive measurable improvements in customer engagement, retention, winback/reactivation rates
- Develop A/B and multivariate tests to continuously optimize creative design and campaign performance
- Work collaboratively across Brand Marketing, Content, Design, Merchandising, and Digital to ensure channel objectives and performance are consistently achieved
- Actively manage contact list growth and health to ensure strong deliverability
Our take
Cuyana sells premium sustainable women’s fashion items, predominantly leather and loungewear, direct-to-consumer through its ecommerce store. More recently the company has expanded offline to seven brick-and-mortar locations in the US, as well as a travelling showroom.
The company is attempting to disrupt the culture of fast fashion by calling on consumers to buy less, but buy better. It’s a large task to undertake, but Cuyana appears to be making great headway. Already, 40% of its sales are from repeat buyers, indicating a hard core of support from conscious shoppers.
In 2019, Cuyana raised $30 million in series C funding from H.I.G Growth Partners, one of the largest rounds ever for a female owned fashion retailer. It’s this funding which led to the expansion of its physical stores, which are seen more as a marketing hub which further drives online sales.
For further growth, the company will be banking on continued loyalty as well as more visibility in the mainstream. The latter has arrived to some degree in the form of Meghan Markle, who publicly wears Cuyana goods, drawing much more brand awareness.
Keeping true to its sustainability focus, Cuyana has launched a resale programme, where fashion lovers can buy, sell and donate unwanted garments through a plug-in integrated within Cuyana’s online shop.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2019
$30m
SERIES C
Jun 2013
$1.7m
SEED
Total funding: $31.7m
Company values
- Cultivate Community – you are honest, inclusive and always willing to lend a hand
- Create Excellence – you are accountable, decisive and drive for results
- Build & Evolve – you are curious, look to push the status quo by bringing new solutions, and seek feedback along the way
Company HQ
Tenderloin, San Francisco, CA
Articles
Leadership
Karla Gallardo
(CEO)Was an Investment Banking Analyst at Goldman Sachs. Worked in Business Analysis and Strategy at Apple.
Shilpa Shah
(Co-Founder)Formerly Manager of Information Architecture at Walt Disney Parks and Resorts, previously Design Director of Punchcut.
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