Email Marketing Manager, Cuyana

$80-100k

+ Bonus

Google Analytics

Shopify

Klaviyo

Mid and Senior level

Remote from US

More information about location

Women's premium fashion basics

Job no longer available

Women's premium fashion basics

101-200 employees

B2CRetailLifestyleSustainabilityFashioneCommerce

Job no longer available

$80-100k

+ Bonus

Google Analytics

Shopify

Klaviyo

Mid and Senior level

Remote from US

More information about location

101-200 employees

B2CRetailLifestyleSustainabilityFashioneCommerce

Company mission

To streamline the eCommerce production chain and go direct-to-consumer to offer high-quality, timeless pieces at attainable prices.

Job

Company

Role

Who you are

The ideal candidate will have a strong understanding of both email and SMS marketing and demonstrate the ability to drive results in a fast-paced, data-driven environment
3-5 years of email and SMS marketing experience in an online consumer company with experience crafting strategy as well as tactical implementation
Experience with Klaviyo and an SMS program are required
Experience with Google Analytics or other similar web analytics platforms required
Experience with A/B testing preferred
Experience with Shopify preferred
Candidate must be comfortable with technology applications
Demonstrated success in managing high volume, database driven email programs for consumer audiences
Strong analytical skills with the ability to analyze large amounts of data and turn it into actionable insights
Forensic attention to detail with the ability to execute projects from beginning to end

What the job involves

Cuyana is looking for a Email Marketing Manager who will drive customer communication strategy across email, SMS, loyalty, and oversee implementation of programs to actively engage, retain, and increase the lifetime value of our customers
This role will also be responsible for the execution, analysis, and optimization of Cuyana’s customer communication programs
Drive end-to-end development and execution of email and SMS campaigns, including creative build, audience segmentation, QA, deployment, analysis, and monitoring of channel best practices
Email communication calendar planning and briefing
Leverage data to develop additional communication strategies around personalization, segmentation, triggered campaigns, etc. and drive measurable improvements in customer engagement, retention, winback/reactivation rates
Develop A/B and multivariate tests to continuously optimize creative design and campaign performance
Work collaboratively across Brand Marketing, Content, Design, Merchandising, and Digital to ensure channel objectives and performance are consistently achieved
Actively manage contact list growth and health to ensure strong deliverability

Our take

Cuyana sells premium sustainable women’s fashion items, predominantly leather and loungewear. Its items are available online or in a number of brick-and-mortar locations in the US, as well as at a travelling showroom.

The company wants to disrupt fast fashion by calling on consumers to buy less, but buy better. It’s a large task to undertake, but Cuyana appears to be making great headway. Already, 40% of its sales are from repeat buyers.

For further growth, the company will be banking on this continued loyalty as well as more visibility in the mainstream. Keeping true to its sustainability focus, it also launched launched a resale programme, where fashion lovers can buy, sell and donate unwanted garments.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Top investors

7% employee growth in 12 months

Glassdoor (2.9)

Trustpilot (2.1)

Company

Funding (2 rounds)

Feb 2019

$30m

SERIES C

Jun 2013

$1.7m

SEED

Total funding: $31.7m

Company HQ

Tenderloin, San Francisco, CA

Leadership

Karla Gallardo

(Co-Founder & CEO)

Was an Investment Banking Analyst at Goldman Sachs. Also worked in Business Analysis and Strategy at Apple.

Shilpa Shah

(Co-Founder)

Formerly Manager of Information Architecture at Walt Disney Parks and Resorts, as well as Design Director of Punchcut.

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