Senior Account-Based Marketing Specialist, Okta

• The ideal candidate is a data-driven marketer with a strong understanding of ABM principles, excellent project management skills, and has a strong ability to collaborate effectively with sales and marketing teams
• Bachelor's degree in Marketing, Business, or a related field
• 3-5 years of experience in B2B marketing, with a focus on ABM
• Proven track record of planning and executing successful ABM campaigns
• Strong understanding of ABM principles, strategies, and tactics
• Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g. 6sense)
• Excellent project management and organizational skills
• Strong analytical skills and the ability to interpret data to drive decisions
• Excellent communication and interpersonal skills
• Ability to collaborate effectively with cross-functional teams
• Strong writing and content creation skills
• Experience in the Cybersecurity industry is a plus

Desirable

• The ABM Senior Specialist is a key role in driving the success of our 1:1 Account-Based Marketing (ABM) strategy
• This individual will be responsible for planning, executing, and optimizing targeted marketing programs focused on engaging and converting a select few high-value strategic accounts
• Support the development and execution of the overall 1:1 ABM strategy, aligning with business objectives and revenue goals
• Identify and segment high-value accounts based on various criteria (e.g., industry, revenue, potential)
• Develop detailed ABM plans for target accounts, including goals, strategies, tactics, timelines, and budgets
• Collaborate with sales to define account engagement strategies and ensure alignment throughout the customer journey
• Manage the execution of multi-channel ABM campaigns, leveraging a mix of online and offline tactics (e.g., personalized content, email marketing, events, direct mail, digital advertising)
• Create or oversee the creation of compelling and personalized account-based content tailored to specific accounts and buyer personas
• Coordinate with internal teams (e.g., product marketing, brand, digital) and external vendors to ensure timely and effective campaign delivery
• Utilize marketing automation platforms and ABM tools to execute and track campaigns
• Define and track key ABM metrics to measure campaign effectiveness and ROI (e.g., engagement rates, pipeline generated, deal velocity)
• Analyze campaign data to identify areas for improvement and optimize campaign performance
• Provide regular reports and insights to stakeholders on ABM progress and results
• Conduct A/B testing to refine messaging, tactics, and targeting
• Work closely with sales teams to ensure they are equipped with the necessary resources and information to engage target accounts effectively
• Facilitate regular communication and feedback between sales and marketing to optimize ABM efforts
• Provide training to sales on ABM best practices and how to leverage marketing programs
• Become proficient in the use of ABM platforms and marketing automation tools
• Evaluate and recommend new technologies to enhance ABM effectiveness
• Ensure data integrity and accuracy within ABM systems