Principal Partner Marketing, Celonis
Oracle Partnership
+ Bonus/commission + Equity
More information about location
Execution management & process mining solutions
Be an early applicant
Execution management & process mining solutions
1001+ employees
Be an early applicant
+ Bonus/commission + Equity
More information about location
1001+ employees
Company mission
To help companies reveal and fix inefficiencies they can’t see, enabling them to perform at levels they never thought possible.
Role
Who you are
- 8–12+ years of enterprise B2B technology marketing experience, with demonstrated expertise across partner marketing, field marketing, integrated campaign management, and product marketing
- Previous Oracle marketing, alliance marketing, partner marketing, or field marketing experience strongly preferred
- Demonstrated success navigating Oracle's highly matrixed marketing organization — including Corporate Marketing, Alliance Marketing, Field Marketing, Product Marketing, Communications, and Industry Marketing
- Existing relationships within the Oracle marketing ecosystem are highly desirable
- Proven success leading integrated marketing programs — spanning demand generation, ABM, executive marketing, events, communications, customer marketing, and digital marketing — as a senior individual contributor in a matrixed organization
- Deep understanding of partner ecosystems, joint go-to-market motions, and partner program design, including "to", "with", and "through" partner marketing frameworks
- Field marketing experience with the ability to connect global programs to regional pipeline realities
- Product marketing experience with the ability to work with product and engineering to develop and articulate compelling joint value propositions and solution messaging
- Exceptional cross-functional leadership skills — experienced at influencing and aligning senior stakeholders across complex, matrixed organizations without direct authority
- Excellent verbal and written communication skills with the ability to influence at all levels, from day-to-day collaborators to executive leadership
- Ability to balance strategic planning with hands-on execution — comfortable moving between high-level thinking and detailed program management
- Advanced ability to analyze performance metrics and use insights to guide decision-making
- Familiarity with CRM, marketing automation tools, and reporting platforms
- Fluent in English
- Travel required for partner-facing activities and internal stakeholder meetings
What the job involves
- The global partner marketing team fuels customer success and market growth by building trusted relationships with our partners, co-innovating with them, and driving mutual success and influence across key markets and industries
- This dynamic team, led by the VP of Global Partner Marketing & North America Marketing, collaborates with regional partner marketing, partner management, the global ecosystem team, and the broader go-to-market organization to create and execute integrated demand generation programs that build awareness and accelerate pipeline. As part of the GTM marketing organization, we thrive on cross-functional teamwork - solving complex challenges, bringing innovative ideas to life, and delivering customer and partner value
- This role will have a dotted line to the SVP of Strategic Global Partnerships & Market Activation, who reports directly to Celonis’ Founder & Co-CEO
- At Celonis, we empower our people to do their best work, embrace a growth mindset, and build meaningful careers in a fast-paced, transformative environment
- A strong partner ecosystem doesn't just support the growth of a business — it ignites innovation, amplifies reach, and creates a powerful network effect that moves the entire business forward. This role is 100% dedicated to the newly established Celonis–Oracle strategic partnership, one of Celonis' highest-priority global alliances
- As Sr. Partner Marketing Principal, Oracle Partnership, you will serve as the senior marketing leader accountable for translating executive partnership strategy into measurable market impact — driving awareness, demand generation, executive engagement, customer advocacy, and joint go-to-market activation that accelerates pipeline and strengthens Celonis' position within the Oracle ecosystem
- This is a senior individual contributor role. You will not manage a team, but you will operate as a cross-functional leader, influencing and aligning stakeholders across Marketing, Sales, Strategic Partnerships, Product Marketing, Customer Success, Corporate Communications, Analyst Relations, and Oracle Marketing to drive results
- Own the Global Oracle Partner Marketing Strategy: Develop and execute the integrated marketing strategy supporting the Celonis & Oracle partnership globally. This includes building the annual Oracle marketing plan, campaign calendar, and investment priorities - aligning with Oracle sales priorities, executive objectives, and partnership milestones
- Drive Integrated Demand Generation: Design and execute full-funnel integrated campaigns spanning digital marketing, email, paid media, executive outreach, webinars, marketplace promotions, sales plays, and customer marketing. You should also bring a field lens to program design, ensuring campaigns connect to regional priorities and translate to pipeline in target accounts within prioritized regions
- Stakeholder Alignment: Build strong relationships with ecosystem stakeholders, marketing leadership, sales leadership, product marketing, and the extended marketing team to ensure inclusion of the Oracle partnership in the broader marketing motion
- Develop Thought Leadership: Partner with our product marketing team to develop industry positioning and competitive differentiation that you can then use as a foundation for developing joint press, joint analyst briefings, thought leadership content, blogs, customer stories, and videos in collaboration with the corporate communications and analyst relations team
- Serve as the Primary Marketing Interface into Oracle: Act as the primary marketing liaison with Oracle marketing, coordinating across Oracle corporate marketing, alliance marketing, field marketing, product marketing, communications, industry marketing, and events
- Event Leadership: Own the strategy and execution for key Oracle events, including Oracle AI AWorld and Oracle Sales Kickoffs, and ensure Oracle’s sponsorship and integration into Celonis’s flagship events, including Celosphere and Process Intelligence Days. Event responsibilities include event strategy, messaging, executive experience, customer speaker recruitment and preparation, booth activation, campaign integration, and post-event pipeline follow-up
- Track and Analyze Performance: Establish key performance indicators (KPIs) to track the effectiveness of Oracle marketing activities, delivering quarterly business reviews with performance insights and actionable recommendations for continuous improvement
Our take
Celonis started out in an obscure niche, which the company called process mining. Its first product was created to scan data logs for its clients and map out their processes in its entirety - inefficiencies and all. Celonis' product was, in essence, to be considered a replacement for costly consultants and quants.
The company has since branched out into an even more niche area that plays on the strength of its products and proprietary technology, such as execution management solutions. Celonis' product found significant uptake across industries like supply chain, manufacturing, and business intelligence, which quickly amassed it a wealth of enterprise customers and hundreds of millions of dollars in recurring revenue.
Celonis is king in its industry as it was founded just as data-heavy enterprise operations sky-rocketed. Now, the company is backed by hefty funding and impressive advisors across several industries, still seeing increased investment despite the venture capital market is experiencing a slowdown. Celonis has shown impressive foresight and innovation as a company and will continue to eat the fruits of those labour for many years to come.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Aug 2022
$400m
SERIES D
Jun 2021
$1bn
SERIES D
Total funding: $1.8bn
Company HQ
World Trade Center, New York, NY
Leadership
Alexander Rinke
(Co-Founder & Co-CEO)Alexander attended the Technical University of Munich and co-founded Celonis right after.
Bastian Nominacher
(Co-Founder & Co-CEO)Bastian co-founded Celonis with Alexander and Martin in 2011 after attending the Technical University of Munich.
Martin Klenk
(Co-Founder & CTO)Martin co-founded Celonis with Alexander and Bastian in 2011 after attending the Technical University of Munich.
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