Sales Director, Sovrn
$150-170k
Advertising tools & services for content creators
Be an early applicant
Advertising tools & services for content creators
101-200 employees
Be an early applicant
$150-170k
101-200 employees
Company mission
To empower independent content creators and publishers to grow their businesses and achieve the attention they deserve.
Role
Who you are
- 5+ years of experience working in adtech, including selling into and building relationships with advertisers, agencies and buyers
- At least 2 years of experience in programmatic ad sales, familiarity with SSPs, DSPs, trading desks, and DMPs
- Strong sales-hunting skills, leveraging existing contacts with advertisers and buyers to build a substantial book of business
- End to end sales cycle management, owning the entire sales process, from prospecting and qualifying leads to closing new business
- Understanding of campaign planning & buying
- Familiarity with how systems work with RTB, including both open auctions and private marketplaces
- Able to lead Senior Executive conversations both internally and externally
- Capable of translating strategic goals into detailed plans and actionable objectives Must be able to write a comprehensive business strategy
- Adept at clearly articulating technical solutions to prospects and clients during sales process
- Excellent communication and presentation skills, both written and oral, with the ability to communicate with sales teams, executives and clients
- Proven tenacity in a new business environment, with the ability to navigate obstacles and objections effectively and professionally
- Willing and able to travel 25-30% for client meetings, local events, and networking opportunities
- We expect you to learn new things in this role and encourage you to apply if your experience is close to what we're looking for
What the job involves
- At Sovrn, our Buyer Development team is dedicated to client success. As a Sales Director, you will join a team, bringing a proactive and strategic approach to acquiring new accounts and cultivating growth with existing accounts in the North American advertising market. You will build lasting partnerships with brands, independent agencies and holding companies
- Identify strategic opportunities within brands, buyers and agencies, including video, desktop, CTV, and in app, through new activations, curated deals, and auction packages
- Serve as a vocal leader and subject matter expert for global engagement with brands, agencies and trading desks
- Managing individual relationship targets and expand senior level relationships within brands and agencies
- Owning the weekly pipeline and revenue forecast for global and regional opportunities
- Coordinating an internal cross-functional team and serve as the main contact for global executives
- Partner with client Executives to understand strategic needs and deliver solutions that meet both advertising and overarching business needs
- Develop customized client solutions by leveraging Sovrn's comprehensive suite of products, including media, commerce, and data
- Collaborate with your manager and account team to evaluate strategic opportunities, review potential strategies, and deliver impactful solutions
- Work closely with the Supply and Demand teams, GTM teams in the US & UK, Solution Engineers and Marketing
- Utilize Salesforce and Excel to manage sales activities effectively
- Ensure the right resources are prioritized and allocated to each client opportunity
- Construct and present regular QBRs with strategic analysis, insights, and reporting on MR spend, technology requirements, and the competitive landscape
- Lead a managed trading solution for SME brands, focusing on performance via a programmatic service partner
Our take
The monetization of online content creation can be very lucrative but requires time, resources and expertise outside of writing. Passionate writers who focus on storytelling and creating inspiring content may waste valuable time attempting to develop their business, and hiring somebody to do this is often too expensive for independent writers.
Sovrn tackles this in a smart way by providing writers with simple-to-use tools that take the stress out of monetization. It works with publishers and advertisers to provide opportunities to passionate writers, allowing them to focus on excelling at their job rather than dealing with distribution, monetization and operations - all of which Sovrn is able to handle.
The startup claims to be able to drive higher revenues and scale a publishing business, at the same time as allowing writers to focus on what they do best. It has seen significant investment that will enable it to pursue acquisitions and support the further expansion of its platform with more capabilities to be added in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2022
$35.6m
LATE VC
Jul 2022
$36m
SERIES C
Total funding: $132.6m
Company benefits
- Work at a company that values your strengths. See the results of your actions. There are no barriers at Sovrn
- First-class health benefits, wellness options, and a host of life-improvement perks that help you be the best you
- Retirement benefits, 401k matching, and stock options show we’re equally dedicated to financial health
- In-house barista, catered lunches and breakfasts
- Volunteer opportunities
- Flexible vacation and a focus on mental and physical health mean you’ll have time for life outside the office
- Learn new skills. Pursue great ideas. Take on new opportunities and thrive in a workplace that rewards your efforts
Company HQ
Boulder, CO
Leadership
Walter Knapp
(CEO)Having studied at the University of Colorado, they worked as a Partner at Cambridge Technology, and Novell Ventures for a combined 6 years. They worked as SuSE Linux at Novel, COO of Lijit Networks, and COO of Federated Media Publishing before leaving in January 2014 to found Sovrn.
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