Senior Manager of Lifecycle & Email Marketing, Red Ventures
The Points Guy
$112.5-130k
SQL
CSS
HTML
Tableau
Looker
Salesforce
Hubspot
Segment
Snowflake
Braze
Senior and Expert level
New York
More information about location
3 days a week in office
Media and publishing company
Posted today
Media and publishing company
1001+ employees
B2CB2BEnterprisePublishingDigital Media
Posted today
$112.5-130k
SQL
CSS
HTML
Tableau
Looker
Salesforce
Hubspot
Segment
Snowflake
Braze
Senior and Expert level
New York
More information about location
3 days a week in office
1001+ employees
B2CB2BEnterprisePublishingDigital Media
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 5+ years of experience in marketing, lifecycle/CRM, product, data analytics, or loyalty/rewards program roles, with significant depth in lifecycle/CRM/email marketing
- Proven experience building and managing multi-touch, segmented email journeys at scale
- Deep familiarity with major loyalty programs — airlines, hotels, and credit cards — and how loyalty mechanics (tiers, points earning/redemption, elite status) translate into effective lifecycle messaging
- Strong passion for travel and the points/miles/loyalty world — you love maximizing redemptions, credit card perks, and benefits, and get energized helping our audience do the same
- Strong analytical skills — comfortable owning reporting and drawing insights from data, with hands-on skills in SQL, data visualization tools (e.g., Databricks, Looker, Tableau), and CDPs/data warehouses (e.g., Higtouch, Segment, mParticle, Snowflake) to pull and shape audience data beyond the ESP
- Statistical fluency for testing — you think in terms of significance, sample size, and test duration, and can translate results into a clear narrative that drives decisions, not just a report
- Rigorous about attribution — strong UTM discipline and a track record of tying marketing activity to downstream revenue
- Experience with major ESPs/marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot, or similar) — or comparable CRM/lifecycle systems experience and the ability to ramp quickly — with enough HTML/CSS fluency to troubleshoot rendering issues across email clients (Gmail, Outlook, Apple Mail) without waiting on a developer
- A track record of using segmentation and personalization to grow engagement and revenue
- A genuine passion for customer experience — you think about every email as part of the reader's relationship with our brand, not just a message to send
- Excellent collaboration skills — this role works cross-functionally with content, product, design, and data teams daily
- A builder's mindset: comfortable helping shape team direction while also staying hands-on with execution
- Based in or able to work from New York, NY
- You're the person your friends and family text when they need points-and-miles advice — you track your own balances, chase the best redemption for an upcoming trip, and have opinions on transfer partners and credit card bonus categories
- Comfortable working in a fast-paced environment where priorities can shift quickly; able to manage multiple priorities and deadlines simultaneously
- A self-starter who takes ownership, follows through, and consistently delivers high-quality work without requiring constant oversight
- Curious and enthusiastic about learning new loyalty programs, destinations, and travel strategies
- A sharp data mindset — you make decisions based on what the numbers say, not gut feel alone
- Excited by new tech, especially AI and automation that drive smarter marketing
What the job involves
- We're looking for a Senior Manager of Lifecycle & Email Marketing to own the strategy and execution of the customer journeys that keep our audience engaged, grow subscriber value, and drive traffic and conversion to both current and future products
- This is a lifecycle/retention role at its core, so we're just as interested in candidates coming from CRM, retention, product marketing, or loyalty/rewards program management as we are in dedicated email marketers. You'll partner closely with the Director to shape the team's roadmap, and act as a key decision-maker on segmentation, journey architecture, and testing strategy
- This is an ideal role for someone who thinks in customer journeys, not just campaigns — someone who gets energized by finding the right message, for the right segment, at the right moment in the lifecycle
- Because we're speaking to a deeply engaged, points-and-miles-obsessed audience, this role also requires real subject-matter fluency in travel loyalty — you should be someone who lives and breathes points, miles, and travel rewards, and who genuinely enjoys helping people get more out of theirs
- Collaborate with the Director of Email on strategy, planning, and cross-functional communication as needed
- Design and manage always-on lifecycle journeys (welcome, onboarding, re-engagement, win-back, post-purchase, post-product engagement, points/loyalty program engagement, vertical-specific, etc.) tailored to distinct audience segments
- Build and refine audience segmentation strategy to personalize messaging based on behavior, engagement level, lifecycle stage, and product affinity
- Partner with content, design, product, and data/analytics teams to develop journeys that support both current product lines and upcoming launches
- Bring genuine points, miles, and travel loyalty expertise to shape messaging that our rewards-savvy audience trusts and finds genuinely useful
- Own performance reporting for lifecycle programs — open, click, conversion, unsubscribe, and revenue metrics — and translate insights into testing roadmaps
- Lead A/B and multivariate testing across subject lines, send times, content, and journey logic to continuously improve engagement and growth
- Stay current on email deliverability best practices, platform capabilities, and lifecycle marketing trends to keep our program competitive
- Help define and track north-star metrics for audience growth, engagement, and retention
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Hybrid Schedule & Flexible PTO: Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for "Winter Week."
- Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
- Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
- Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
- World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.
Company HQ
Indian Land, SC
Leadership
Ric Elias
(Co-Founder & CEO)Ric co-founded Red Ventures in 2000 and has served as the CEO since.
Salary benchmarks
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