Senior Product Marketing Manager, Juniper Square
Fund Administration
$135-165k
Canada: $114,000 - $142,000 + Equity
Investment partnership platform
Open for applications
Investment partnership platform
501-1000 employees
Open for applications
$135-165k
Canada: $114,000 - $142,000 + Equity
501-1000 employees
Company mission
To create new opportunities for private capital markets.
Role
Who you are
- 7+ years of product marketing experience in B2B SaaS; experience in fund administration or financial services technology preferred
- Deep familiarity with private markets and the operational/reporting needs of fund CFOs, controllers, and finance teams
- Proven track record leading end-to-end product launches that drive pipeline, adoption, and revenue impact
- Strong writer and storyteller able to translate complex product capabilities into clear, compelling messaging for sophisticated buyers
- Cross-functional partner experienced working across product, sales, marketing, and customer success
- Data-driven mindset with experience measuring launch success, campaign performance, and revenue impact
- Experience marketing AI-driven products and translating complex AI capabilities into clear value for finance audiences
- Comfortable using AI tools to accelerate research, content development, and personal productivity
- Thrives in fast-paced, entrepreneurial environments with a focus on outcomes over activity
What the job involves
- We're looking for a Senior Product Marketing Manager to own the go-to-market strategy for our fund administration technology and services - one of the fastest-growing and most strategically important areas of our business
- This is a high-impact, high-visibility role at the intersection of product, sales, customer success, and marketing
- The right candidate understands the private markets landscape from the inside - specifically the operational pressures facing CFOs, fund controllers, and finance teams managing fund administration - and knows how to translate complex product and service capabilities into messaging that moves deals and drives adoption
- This role requires someone who is as comfortable using AI to sharpen their own work as they are taking AI-powered solutions to market
- Juniper Square is investing heavily in AI across the platform, and this person will play a central role in bringing those innovations to customers and preparing internal teams to sell and support them with confidence
- You’ll represent the voice of the customer within Juniper Square and serve as Juniper Square’s voice in the market
- Own the launch strategy for fund administration product and feature releases - from positioning and messaging through enablement and market activation. Execute repeatable GTM frameworks that work at every launch scale, from major product announcements to quarterly release moments
- Develop differentiated, insight-driven messaging for Juniper Square's fund administration technology and services - built on a deep understanding of what CFOs, fund controllers, and finance operations teams actually need across all functions - from investor services to accounting, treasury, compliance, loan operations, and beyond. Translate product capabilities into customer value, and customer pain into product opportunity
- Lead the commercial strategy for Juniper Square's fund administration AI capabilities, including JunieAI and adjacent innovations across fund administration and investor operations. Develop positioning that helps prospects and customers understand not just what the technology does, but how it changes the way their teams work. Collaborate with enablement to prepare sales and customer success to have credible, informed conversations about AI - addressing both the opportunity and the questions customers bring. Stay ahead of how AI is reshaping private markets operations, so Juniper Square is always framing the conversation, not reacting to it
- Partner with marketing and sales to create high-impact content that accelerates conversion and supports active deals. Drive pipeline, upsell, and cross-sell velocity across the GP experience and fund administration product suite. Maintain a cohesive quarterly release narrative that keeps prospects and customers engaged across the full lifecycle
- Serve as a voice of the customer within the product and marketing organization. Conduct ongoing research with CFOs, fund controllers, treasury, compliance, finance, and operations teams to uncover unmet needs, validate positioning, and ensure product-market fit before launch. Monitor market trends - including LP reporting standards, regulatory changes, and competitive dynamics - and translate them into GTM opportunities
- Develop and maintain the content, tools, and resources that give sales and customer success teams what they need to articulate value, handle objections, and close. This includes collaborating to deliver competitive intelligence, personas, battle cards, demo narratives, and launch-readiness programs to ensure each launch is a success
Our take
Juniper Square is an investment management solutions platform that aims to empower LPs (Limited Partners) and GPs (General Partners) to expand opportunities through partnerships and make the world of private equity more transparent, efficient, and accessible. With a suite of tools that focus on CRM, fundraising, investor reporting, and an investor portal, the company has modernised and streamlined private equity management for companies such as Beacon Capital Partners, Bell Partners, and Greystar.
Founded in 2014, Juniper Square were immediately in direct competition with analytical monolith Microsoft Excel, as well as popular equity management apps like Fundwave. However, the platform has exceeded expectations, in part because of its fluid and longer-term focused software solutions that have innovated what was previously archaic and error-ridden under Excel.
Serving more than 2000 GPs, Juniper Square supports tens of thousands of investment partnerships, covering hundreds of billions in LP capital. The company has raised substantial funding, raising it to Unicorn level, which will be used to fuel rapid growth, accelerate innovation, and expand its services.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2025
$130m
SERIES D
Feb 2023
$133m
LATE VC
Total funding: $371m
Company HQ
Chinatown, San Francisco, CA
Leadership
Alex Robinson
(Co-Founder & CEO)Previously founded GreenDoor where they served as the CEO. They also spent 5 years at Microsoft as Senior Product Manager and 3 years at New Energy Risk as the Founding VP of Business Development.
Yonas Fisseha
(Co-Founder & CTO)Previously the Principal Architect at Fanbase.com and the VP of Engineering at Huddler.com
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