Senior Product Marketing Manager, Juniper Square
Fund Administration
$115-215k
Canadian base salary range for this role is $85,000 - $137,000 CAD. + Equity
Investment partnership platform
Open for applications
Investment partnership platform
501-1000 employees
Open for applications
$115-215k
Canadian base salary range for this role is $85,000 - $137,000 CAD. + Equity
501-1000 employees
Company mission
To create new opportunities for private capital markets.
Role
Who you are
- 3+ years of experience in or adjacent to fund administration is required (at a fund administrator, on a fund CFO, controller, or finance operations team, or at a company selling fund administration technology or services); you understand how these teams operate, who the buyers are, and what they care about
- Experience in B2B product marketing or GTM strategy roles is advantageous but not required, with a strong bias toward supporting Sales and influencing deal outcomes
- AI Fluency: experience using LLMs, agents, and AI automation tools to measurably accelerate your work, and understanding where human judgment is critical
- Exceptional written and verbal communication skills; the ability to translate nuanced market insights into clear, compelling GTM artifacts
What the job involves
- Fund administration is one of the most important and fastest-growing areas of the Juniper Square business, and how we win there depends on product marketing expertise that sits shoulder-to-shoulder with Sales. We're seeking a Senior Product Marketing Manager, Fund Administration to own GTM strategy, as well as the messaging, positioning, and enablement that move fund administration deals forward
- What sets this role apart: fund administration is a service, so understanding the offering means understanding the people who deliver it. You'll know our fund administration leaders and experts cold, including where each one is strongest, and you'll know our reference clients and how they differ across size, asset class, and profile. Keeping that picture current as the team scales fast is one of the most important parts of the job
- This role reports to the Head of Product Marketing and partners closely with Sales leadership and Pipeline
- Fund Administration strategy, positioning & messaging
- Own Juniper Square's go-to-market strategy, positioning and messaging for the fund administration business unit, articulating a differentiated value proposition for each stakeholder in the buying group; CFOs, fund controllers, Heads of Finance and Fund Operations, leaders across investor services, accounting, treasury, compliance, and loan operations, and technical evaluators
- Position Juniper Square's fund administration service so buyers understand not just what it delivers but how it changes the way their teams work, and prepare Sales and Customer Success to have credible, informed conversations about it
- Build the fund administration persona and industry playbooks: buyer and influencer roles, priorities, objections, and content needs at every stage of the sales journey
- Fund administration expertise & references
- Build and maintain a living map of Juniper Square's fund administration leaders and experts: who presents well, where each one is strongest, and who to bring into a given deal or moment
- Keep that picture current through constant data-gathering as the fund administration team grows fast, so sales always knows who to pull in and when
- Maintain deep knowledge of our fund administration reference clients and how they vary by customer size, asset class, and profile, so sellers can match the right proof to the right prospect
- Fund administration launches
- Own every fund administration product and feature launch end to end with repeatable frameworks that scale from major product announcements to quarterly release moments
- Define what launch readiness looks like and drive the cross-functional plan that gets there, so each release lands with Sales, Customer Success, and the market ready
- Close the loop after launch, feeding adoption signal and customer feedback back to Product to shape what ships next
- Sales enablement & deal support
- Work directly with Sales leadership and top sellers to co-create the collateral that wins fund administration deals: executive briefs, ROI narratives, competitive battlecards, demo narratives, and stakeholder-specific decks for each stage of the buying process
- Drive pipeline, upsell, and cross-sell velocity across the GP experience and fund administration suite, maintaining a cohesive release narrative that keeps prospects and customers engaged across the lifecycle
- Act as the internal expert on fund administration deal dynamics, playing an active role in shaping messaging and strategy on high-stakes opportunities
- Voice of customer & competitive intelligence
- Conduct deep voice-of-customer research through customer interviews, win/loss analysis, and Sales feedback to continuously enrich our understanding of fund administration personas and use cases across investor services, accounting, treasury, compliance, and loan operations
- Create the fund administration customer stories that validate our messaging with real-world proof
- Own competitive intelligence for the fund administration segment and disseminate actionable insights to Sales, Growth Marketing, and Product so the whole go-to-market motion stays aligned around how these teams actually buy
- Build AI-native
- Use AI agents and tooling as core infrastructure to research accounts, synthesize customer and competitive inputs, which measurably accelerates the production of messaging and enablement assets
- Apply judgment to what AI produces: know where automation accelerates the work and where human insight matters
Our take
Juniper Square is an investment management solutions platform that aims to empower LPs (Limited Partners) and GPs (General Partners) to expand opportunities through partnerships and make the world of private equity more transparent, efficient, and accessible. With a suite of tools that focus on CRM, fundraising, investor reporting, and an investor portal, the company has modernised and streamlined private equity management for companies such as Beacon Capital Partners, Bell Partners, and Greystar.
Founded in 2014, Juniper Square were immediately in direct competition with analytical monolith Microsoft Excel, as well as popular equity management apps like Fundwave. However, the platform has exceeded expectations, in part because of its fluid and longer-term focused software solutions that have innovated what was previously archaic and error-ridden under Excel.
Serving more than 2000 GPs, Juniper Square supports tens of thousands of investment partnerships, covering hundreds of billions in LP capital. The company has raised substantial funding, raising it to Unicorn level, which will be used to fuel rapid growth, accelerate innovation, and expand its services.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2025
$130m
SERIES D
Feb 2023
$133m
LATE VC
Total funding: $371m
Company HQ
Chinatown, San Francisco, CA
Leadership
Alex Robinson
(Co-Founder & CEO)Previously founded GreenDoor where they served as the CEO. They also spent 5 years at Microsoft as Senior Product Manager and 3 years at New Energy Risk as the Founding VP of Business Development.
Yonas Fisseha
(Co-Founder & CTO)Previously the Principal Architect at Fanbase.com and the VP of Engineering at Huddler.com
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