Senior Lifecycle Marketing Manager, Outdoorsy
$110-130k
+ Equity
Online motorhome rental marketplace
Be an early applicant
Online motorhome rental marketplace
201-500 employees
Be an early applicant
$110-130k
+ Equity
201-500 employees
Company mission
To unlock access to amazing new road trips, adventures, and experiences in the outdoors.
Role
Who you are
- 7+ years of experience leading lifecycle, CRM, or engagement marketing programs, preferably in a two-sided marketplace, e-commerce, or travel/outdoor industry
- Deep knowledge of automated lifecycle programs and trigger-based communications that drive measurable customer impact. Strong understanding of data events and how these dictate dynamic content within messages
- Demonstrated experience designing, launching, and analyzing A/B and multivariate tests across mobile (iOS/Android), web, and messaging channels
- A strong analytical mindset with experience translating user behavior and campaign data into insights and recommendations
- Passion for optimizing and evolving the customer journey through segmentation, journey mapping, and performance-driven experimentation
- Experience working with marketing automation platforms (e.g., Braze, Iterable, Klaviyo, HubSpot, Attentive) and data tools (e.g., Tableau, Amplitude, Mixpanel) - knowledge of editing HTML within templates a plus
- Proven ability to apply AI in lifecycle marketing—including GPT-based content generation, AI-enhanced testing, and automated journey optimization. You know when and how to use AI to scale what matters and when not to
- Excellent project management skills with the ability to lead cross-functional initiatives from concept to execution
- Creative thinker with a growth mindset and deep customer empathy—excited by the idea of getting more people outdoors and on the road
- Bonus: Experience working with RV, travel, or outdoor brands and an appreciation for the outdoors and adventure
What the job involves
- As the Senior Lifecycle Marketing Manager, you’ll own the strategy and execution of Outdoorsy’s lifecycle initiatives, leading guests from first touch to booking, rebooking, and beyond. You’ll build impactful, data-informed programs that create meaningful experiences for our users, helping new guests convert into loyal community members and long-time adventurers
- Lead the end-to-end lifecycle strategy and execution for guest journeys—from acquisition to booking to re-engagement—across multiple touchpoints, including email, push, SMS, and onsite messaging
- Develop and manage a robust multi-channel experimentation roadmap focused on improving performance across the conversion funnel and customer lifecycle stages
- Build, deploy, and continuously optimize high-performing automated campaigns and personalized journeys tailored to key behavioral and demographic signals
- Act as a channel expert and trusted advisor across email, push notifications, and SMS, guiding best practices, compliance, deliverability, segmentation, and cadence strategies
- Collaborate cross-functionally with product, paid media, creative, brand, data, and engineering teams to bring lifecycle programs to life, ensuring consistency and alignment across user experiences
- Partner with analytics to define KPIs, track performance, and deliver insightful reporting that translates data into actionable opportunities
- Partner with product and data teams to evolve Outdoorsy’s personalization capabilities over time helping us responsibly integrate AI and automation where it creates real value for the guest experience
- Identify friction in the customer journey and advocate for lifecycle-driven product enhancements that improve the user experience and increase retention
- Drive customer segmentation, journey mapping, and cohort analysis to uncover insights and develop targeted engagement strategies
- Balance short-term conversion goals with long-term community growth, championing a strategy that nurtures both new users and repeat adventurers
- Stay ahead of trends in AI, automation and innovation in the lifecycle marketing space, bringing fresh ideas to deepen engagement and loyalty in a two-sided marketplace
Our take
Outdoorsy is an online portal providing RVs and camper vans for hire on a peer-to-peer basis. The platform is attempting to do to RVs what Airbnb did to hotels: revolutionize the market using the sharing economy. Outdoorsy estimates that around 97% of recreational vehicles remain idle during the year, so it provides owners with a way to make some additional income from them when they are not in use.
In addition to its RV rental and outdoor travel marketplace, Outdoorsy also operates in the insurtech space. Its "Roamly" business is designed to provide digital insurance products for RV owners and travellers, tackling the problem with insurer contracts excluding commercial use, which could deter listings on the Outdoorsy platform. Travellers then benefit from renting vehicles with insurance included, simplifying their rental experience.
As holidayers turn away from more rigid hotel options and towards outdoor alternatives, Outdoorsy has delivered over 200,000 trips to consumers. Serving a range of demographics and remaining well-reviewed, the company is in a good position to grow into the future, especially into Europe, as it capitalises on a stunning benchmark of $3 billion in sales.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Opportunity to help build company from early stage
- Competitive salary
- Equity in one of the world's fastest growing companies
- Comprehensive health and welfare benefits
- 401(k) Match
- Flexible PTO
- Annual RV rentals - we believe in balance and taking the time to nourish mind, body, and soul
Company HQ
North Side, Austin, TX
Leadership
Jeff Cavins
(CEO & Co-Founder)Having served as CEO of CSI Digital for over 7 years, they worked as SVP of North America and CEO of Loudeye for 6 years. They left their position as CEO of Fuze Box in November 2013 to found Outdoorsy in October 2014. Founded Roamly in 2020.
Jennifer Young
(CMO & Co-Founder)They spent over 4 years as an Account Director before working at RMG Connect and Managing Director of JWT. They co-founded Another Blank Page in 2013, leaving after a year to co-found Outdoorsy.
Salary benchmarks
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