Account Based Marketing Manager, Mendix
EMEA
£60-65k
+ Eligible to earn incentive compensation
More information about location
Low-code application development platform for enterprise
Open for applications
Low-code application development platform for enterprise
1001+ employees
Open for applications
£60-65k
+ Eligible to earn incentive compensation
More information about location
1001+ employees
Company mission
To empower IT and Business teams to collaborate like never before, while experiencing unmatched speed and control.
Role
Who you are
- Demonstrated ability in B2B marketing, with experience in Account-Based Marketing, Field Marketing, Enterprise Marketing, or Demand Generation
- Experience developing and driving marketing programs, with a strong understanding of regional business practices, cultural nuances, and buying behaviors
- Consistent record developing creative account engagement programs that help advance enterprise opportunities through the sales cycle
- Experience partnering closely with Sales and Customer Success teams to execute coordinated account strategies
- Strong understanding of enterprise buying groups
- Experience accomplishing integrated marketing campaigns across digital, events, outbound, and executive engagement programs
- Proven experience with marketing technologies such as Demandbase, Qualified, Salesforce, marketing automation platforms, and web personalization tools
- Strong project management skills with the ability to handle multiple stakeholders across countries, languages, and time zones
- Data-driven mentality, using campaign and account insights to optimize performance and improve account progression
- Understanding of regional regulatory considerations, including GDPR and other privacy requirements impacting marketing execution across EMEA
- Curious about AI and emerging marketing technologies, with an interest in applying them to improve personalization, account research, and campaign execution
What the job involves
- As the Regional Account-Based Marketing (ABM) Manager for EMEA, you will play a key role in bringing Mendix's global ABM strategy to life across the Europe, Middle East, and Africa region
- You'll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to implement high-impact 1:1 and 1:few ABM programs that reflect the outstanding dynamics of EMEA markets and accelerate account progression
- While aligned to a global ABM strategy, you will be responsible for regional execution, adapting messaging, campaigns, events, and experiences to meet local market needs while maintaining global consistency
- This is a phenomenal opportunity for a creative, strategic marketer who understands the diverse EMEA landscape and enjoys developing innovative account-based programs that move enterprise opportunities forward
- Drive Regional ABM Execution
- Execute global 1:1 and 1:few ABM strategies the EMEA region, adapting programs to regional priorities, customer needs, and market dynamics. Serve as the voice of the region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on local customer and sales feedback
- Build Creative Account Engagement Programs
- Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs
- Partner with Sales Teams
- Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression
- Localize Global Programs
- Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for EMEA markets while ensuring consistency with global strategy. Account for varying languages, cultures, regulations, and buying behaviors across EMEA countries
- Deliver Coordinated Campaigns
- Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive customers across the buying group
- Leverage ABM Technology
- Work with platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement. Provide input on EMEA-specific technology, data, and process requirements to ensure regional success in ABM execution
- Measure & Optimize Performance
- Monitor account engagement, meetings, pipeline progression, and campaign performance. Use data, sales feedback, and regional insights to continuously improve programs
Salary benchmarks
Our take
Mendix’s low-code software helps companies build their own custom software applications more quickly and efficiently.
It was founded in 2005 and didn't get much traction, only raising its first round of funding in 2011. Since then, the amount of software being built has exploded, giving Mendix a market to grow into.
Research company Gartner predicts low-code application development will be responsible for more than 65% of application development activity by 2024.
Siemens, one of the largest industrial companies, acquired Mendix in August 2018. Since then, Mendix has been developing new low-code applications, such as connectors for Amazon Web Services, staying in line with the increased interest in low-code tech.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jan 2014
$25m
SERIES B
Oct 2011
$13m
SERIES A
Total funding: $38m
Company benefits
- Work from home opportunities
- Family leave
- Retirement savings
- Commuter Benefits
- Generous Paid time off
- Outings & Events
- Training & Development
Company HQ
Fort Point, Boston, MA
Leadership
Derckjan Kruit
(VP Corporate Development)Earned an M.Sc from Rotterdam School of Management before co-founding Mendix.
Share this job
View 9 more jobs at Mendix