Senior Paid Search Manager, TickPick

• 5 to 8 years in paid search or performance marketing, with your tactical depth intact, whether you rose quickly and stayed close to the craft or are a more senior operator returning to hands-on work
• Deep tactical mastery of Google Ads (Microsoft Advertising a plus). You build and optimize campaign structure and bidding personally
• Demonstrated use of AI at a software level. You have built or co-built tools, with a technical partner, a software kit, or on your own, that turn paid-search best practices into automated auditing, bid and budget optimization, and reporting. This is beyond platform-native automation and chat prompting
• Advanced bidding fluency (tCPA, tROAS, value-based) and budget management against CAC, CPA, ROAS, and LTV
• Strong analytical and quantitative skills, including query-level analysis. SQL and BI tools a plus

Desirable

• We are hiring a Senior Paid Search Manager to own SEM end to end. For at least the first 12 to 18 months you will live in paid search: auditing the account, testing relentlessly, building automation alongside engineering, and scaling our search budget efficiently. This is deep, hands-on channel craft for someone who wants to run the account themselves and shape the tooling around it, and it is scoped to grow with its results
• What you’ll accomplish in your first year:
• A fully audited account (structure, assets, settings, and tracking) and the optimization roadmap that comes out of it
• A disciplined test-and-learn program across major platform capabilities, including AI Max and other Smart Bidding approaches
• Customer-match-based bidding strategies and incrementality testing that calibrate our targets and attribution
• AI-driven automation that builds on the work TickPick has already shipped, not a restart
• Own paid search strategy, execution, pacing, and optimization end to end
• Build and refine campaign structure across brand, non-brand, competitor, event, seasonal, and promotional categories, managing keyword coverage, bids, copy, and targets
• Manage the account actively, making multiple bidding, budget, and pacing updates per day
• Run the tactical craft: search-term mining and negative-keyword hygiene, RSA and asset-level creative testing, and Quality Score diagnostics across landing page experience, ad relevance, and expected CTR
• Plan for seasonality around the sharp, predictable spikes of major on-sales, using seasonality adjustments and data exclusions to keep bidding ahead of demand
• Develop advanced bidding frameworks beyond platform defaults (tCPA, tROAS, value-based bidding)
• Build the test-and-learn roadmap for major platform capabilities, including AI Max and other Smart Bidding forms
• Build or co-build AI and automation tooling for auditing, bid and budget optimization, and reporting, and own AI or ML integration into the channel
• Optimize against CAC, CPA, ROAS, and LTV, connecting channel results to business outcomes
• Protect conversion tracking and measurement integrity, including enhanced conversions and value accuracy, since every bidding and budget decision downstream depends on it
• Run incrementality testing (geo holdouts, brand-search pause tests) to isolate paid’s true contribution and calibrate targets and attribution
• Monitor competitor activity through Auction Insights and adjust strategy and pacing accordingly
• Manage budgets and forecasting, supporting business reviews with weekly reads and quarterly reviews
• Partner with Engineering, Data and Analytics, Creative, Brand, and Lifecycle, and work with web and product on landing page and message-match optimization