Director of North America Marketing, Culture Amp
$195-240k
+ Equity
2 days a week in office
Platform for staff surveying & analytics
Be an early applicant
Platform for staff surveying & analytics
501-1000 employees
Be an early applicant
$195-240k
+ Equity
2 days a week in office
501-1000 employees
Company mission
To build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- Experience: 10+ years of experience in B2B marketing, predominantly in enterprise software or SaaS, with a strong track record in regional marketing and team leadership
- Strategy: Demonstrated ability to build and execute data-driven regional marketing strategies that support growth from both new and existing customers
- Leadership: Proven leadership and team management capabilities, with a history of leading cross-functional teams and driving alignment across departments
- Collaboration: A natural collaborator, comfortable working across sales, SDR leadership and global marketing teams to land on a shared plan and see it through
- AI fluency: Comfortable working with AI tools in marketing execution, with the enthusiasm and ability to help a team adopt them
- Budget management: Proven experience strategically managing regional marketing budgets, optimising spend and investing for the best return
- Communication: Superior verbal and written communication skills, with the ability to engage, influence and inspire stakeholders at every level of the organisation
- Data literacy: Ability to review and interpret business and marketing data, drawing insight and taking data-driven action, using tools such as Salesforce, Looker and Amplitude
- Education: Bachelor's degree in Marketing, Business or a related field. An MBA or other advanced degree is highly desirable
- Travel: Willingness to travel as required to support regional events and initiatives
- Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us build a more diverse and impactful team
What the job involves
- We are seeking an experienced Regional Marketing Director to lead marketing for North America, our largest region. This is a senior leadership role, responsible for building and executing a data-driven regional strategy that drives new customer acquisition, expands our existing customer base, and strengthens Culture Amp's brand across the region
- The role sits within our Growth Marketing team and reports to the VP of Growth Marketing
- Regional strategy: Develop and execute a data-driven North America marketing strategy that drives new customer acquisition, expands the existing customer base, and supports the region's growth targets
- Sales and CX alignment: Align the North America marketing strategy with the region's sales and customer experience (CX) strategy, ensuring pipeline generation and customer experience move together
- Sales and SDR partnership: Build and maintain close partnerships with sales leadership, sellers, SDR leadership and SDRs. This partnership is critical to achieving pipeline and growth targets across the region
- Team leadership and development: Lead, mentor and develop a high-performing North America marketing team, building a culture of collaboration, accountability and excellence
- AI-driven execution: Identify where AI tools can accelerate campaign delivery, content production and reporting, and embed them into the team's ways of working
- AI fluency and change management: Build the team's fluency with AI tools and lead the change management required to adopt new AI-enabled workflows
- Collaboration with the Growth Marketing team: Partner with your fellow leaders in the Growth marketing team, which includes demand generation, ABM, the website, lifecycle marketing, SDR and regional leaders from EMEA and APAC, to bring global programmes to life in North America and represent the region's priorities back to the global team
- Alignment with global marketing: Partner with the broader global marketing organisation, which owns brand, comms, PR, social, and solutions marketing,
- Event strategy: Own the strategy and execution of regional events, trade shows and webinars, creating brand experiences that generate high-quality leads
- Budget optimisation: Manage the North America marketing budget, optimising the allocation of resources and investing where it will generate the best return
- Performance and data-driven decisions: Establish KPIs for marketing programmes and use data-driven insight to test, adjust and continuously improve the regional strategy
Our take
The so-called ‘Great Resignation’ highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It differentiates itself through a team of “People Scientists" - organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients.
Culture Amp's unique insights have made major impacts inside boardrooms globally, but lately the company has seen slowing growth and persistent losses (as workplaces shift from culture and DEI). Despite this, the founder and former CEO insists the Unicorn is in a great place to continue pushing its mission, even in this more difficult economic environment.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$83.5m
SERIES E
Total funding: $280.8m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(Co-Founder & Executive Chairman)Former CEO of the company. Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(Co-Founder & CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Co-Founder & Board Member)Former CPO of the company. Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
Caroline Rawlinson
(CEO)Began as Chief Financial and Operational Officer in 2024, becoming CEO in 2026. Previously CFO then COO of MYOB, CFO at Trade Me and Formica Asia.
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