Associate Director of Affiliate & Influencer Marketing, ButcherBox
$135-165k
+ Annual bonus based on company performance
Meat delivery subscription
Open for applications
Meat delivery subscription
201-500 employees
Open for applications
$135-165k
+ Annual bonus based on company performance
201-500 employees
Company mission
Butcherbox's mission is to make high-quality meat more accessible to all.
Role
Who you are
- 7+ years of experience in B2C marketing for ecommerce
- 3+ years of experience in a people management role
- Experience with subscription services or an organization with high repurchase rates strongly preferred
- Deep understanding of the affiliate marketing space and the ability to stay current on rapidly changing trends therein
- Experience establishing and effectively measuring KPIs to directly drive revenue
- Curious and improvement focused approach to looking at data
- Proven track record of scaling an affiliate program
- Proactive, get-it-done attitude that inspires others
What the job involves
- As the Team Lead of Affiliate, Influencer & Podcast team, you will be responsible for developing and executing a cohesive global strategy that drives growth, increases brand visibility, and maximizes ROI across our affiliate and influencer programs. You will lead a team, ensuring alignment with company objectives and optimizing operational processes to support expansion and scalability
- Develop, implement, and iterate on a comprehensive strategy for affiliate marketing and influencer partnerships
- Leverage data and market insights to identify high-opportunity segments and craft strategies that resonate with diverse customer profiles. Continuously refine tactics to drive customer acquisition and optimize the ROI of affiliate and influencer campaigns
- Collaborate with cross-functional teams (e.g., Product, Legal, Finance) to ensure the strategy is feasible, scalable, and aligned with broader business objectives
- Lead, mentor, and develop a high-performing team of affiliate and influencer marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement
- Oversee the day-to-day operations of the affiliate and influencer marketing programs, ensuring that processes are efficient, scalable, and compliant with legal standards
- Monitor and analyze the performance of affiliate and influencer campaigns, using data-driven insights to optimize strategies, scale program, and improve ROI
- Manage and seek measurement mechanisms to continuously better our understanding of affiliate efforts on both short- and long-term impact on the greater growth team channel mix, to support overall team growth goals
- Prepare and present regular performance reports to senior leadership, highlighting key metrics, trends, and areas for improvement
- Identify and mitigate risks associated with global operations, ensuring that all activities comply with legal, ethical, and brand standards
- Establish and nurture strategic relationships with key affiliate partners and influencers
- Oversee negotiation and contract management, ensuring favorable terms that align with company objectives and deliver value to both parties
Our take
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees them win out on name recognition, and has allowed the company to bootstrap itself to $600 million in revenue.
Recently, the company seems to have been focussed on building up its footprint, and has pursued expansion into retail stores. It announced its first major limited-edition retail launch in 2023, that sees its products hit the shelves of big-box membership retailer BJ’s Wholesale Club - a promising move that makes it look like ButcherBox won't be losing its edge any time soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Health: Our health benefits include medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
- Financial: Our generous 401k match is available the day you start. We also offer an annual discretionary performance bonus and equity ownership in the company
- Paid Time Off: Our unlimited PTO allows you to take the time you need to have the work life balance that is right for you. We also offer 100% paid parental leave
- Wellness: Benefits include fitness reimbursement, mental health counseling sessions, and a variety of other avenues of support for an employee’s whole self
- Free Meat: Each employee gets a monthly shipment of our custom box, and it’s 100% on us. And if you’re not a meat eater, you can ship your box to friends or family, and switch it up as often as you wish
- Remote-Friendly, Flexible Working: We have three physical locations (Two in Massachusetts, one in Oklahoma), and we have associates working from home all across the country. If you want to come in 5 days, so be it. Be home full-time, all good. Something in the middle? Up to you
- Commuter Benefits: We subsidize 70% of MBTA/commuter rail costs or provide a $20 voucher each month for cyclists
Company values
- Humble - Never being too proud or having a “better than” attitude
- Accountable - Being reliable and responsible. Following through when you say you’ll do something
- Member Obsessed - Always keeping our members as the top priority in the decision-making process
- Authentic - Bringing your best, true self. Never feeling like you must be a certain way to please others
- Relentless Improvement - Constantly improving what we do in the spirit of being better while also realizing the work to improve is never truly done
Company HQ
Brighton, Boston, MA
Articles
Leadership
Mike Salguero
(CEO)Previously co-founded CustomMade.com, and alongside work at ButcherBox is also a Director for the President's Council at Massachusetts General Hospital, and a board member for Rumsey Electric Company.
Salary benchmarks
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