Business Analyst, Live Nation
Fan-Based Marketing
$96-120k
Pay is dependant on location
Entertainment events promoter and producer
Be an early applicant
Entertainment events promoter and producer
1001+ employees
Be an early applicant
$96-120k
Pay is dependant on location
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- 2+ years of experience in marketing analytics, data analysis, or related field
- Proficiency in SQL, including joins, aggregation, and nested queries
- Strong statistical knowledge, with experience in hypothesis testing, regression analysis, and A/B testing methodologies
- Experience with data visualization and presentation of analysis and findings
- Exceptional quantitative, analytical and problem-solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders
- Experience working with digital marketing and customer data
- Proficiency with Python or R for data analysis
- Experience with business intelligence tools such as Tableau, Power BI, or Domo preferred
- Experience with marketing automation tools and customer data platforms preferred
- MS Excel proficiency, including lookups, pivot tables, and complex formulas
- Detail oriented with strong time management and organizational skills
- Proactive and intellectually curious
- Demonstrated ability to learn new skills and familiarize oneself with new software and technologies
- Strong communication skills including the ability to communicate findings to a wide audience
What the job involves
- Across the Live Nation and Ticketmaster ecosystems, our fans are coming to expect a better, more personalized experience
- We are looking for a strong Business Analyst to help us grow our Fan-Based Marketing capabilities
- This person will be responsible for audience planning and sizing, campaign and audience monitoring, and performance reporting
- We are seeking candidates who are proactive self-starters and have a proven track record of data and business analysis in online or ecommerce businesses with experience in testing and optimization
- The ideal candidate will be an accomplished professional who possesses the passion, experience, skills and abilities to help support our expanding marketing reach
- The fan experience is constantly evolving
- People don’t go to concerts just to hear their favorite artists play their favorite songs
- They go to fully immerse themselves in a truly unique “moment in time” experience; one that will never be repeated again
- At Ticketmaster and Live Nation, we are charged with helping create that experience, making it memorable to each and every fan in its own unique way
- We do this, first and foremost, by making every effort to understand our fans
- Because once we understand our fans, we can personalize their experiences
- As the Fan-Based Marketing team, it is our mission to enable various marketing teams across Live Nation to deliver targeted messaging based on real-time data signals that delight and reward fans
- Create and maintain live analytics reports and dashboards to provide insight into the performance of campaigns to stakeholders
- Conduct in-depth marketing analysis efforts to provide insight into new business opportunities; present communicate findings and make recommendations to stakeholders
- Support data-related problem-solving and product development efforts by the Fan-Based Marketing team
- Be an expert in customer data, helping to identify and fill data gaps, using internal resources and outside vendors
- Model and size audiences relevant to support campaign objectives
- Collaborate with division Business Analysts, Data Services and other functional teams as needed to understand the impact of analysis across multiple areas of the business
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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