Senior Data Scientist, Zocdoc
Marketing
$140-180k
API connecting patients to doctors
Be an early applicant
API connecting patients to doctors
1001+ employees
Be an early applicant
$140-180k
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- Are excited to work on analytical projects that directly inform marketing strategy, spend allocation and optimization
- Can think critically about campaign performance, optimization, attribution, and experimentation to uncover true drivers of growth
- Can translate complex data findings into clear insights and recommendations
- Have a passion for applying and evolving analytical methods, using sound statistical approaches, and continuously improving how we measure and interpret marketing performance
- Thrive in a cross-functional environment, partnering with Marketing, Product, and Data teams
- Have 3+ years of experience in marketing data science, marketing analytics, or growth analytics roles
- Have experience with marketing attribution, experimentation, or incrementality testing
- Are fluent in translating complex quantitative findings into business-relevant insights
- Have high attention to detail and ability to sense-check results and ensure accuracy
- Have a foundational understanding of key statistical concepts, including experimentation and basic predictive modeling
- Bring strong analytical and statistical skills, with proficiency in SQL and/or Python or R
- Have partnered closely with Marketing, Finance, and Product stakeholders to measure and optimize performance
- Are detail-oriented, proactive, and thrive in a fast-paced, data-driven environment
What the job involves
- We are seeking a Data Scientist to join Zocdoc’s Marketplace Data Science team
- You’ll be embedded within the Acquisition Marketing team, supporting Paid Marketing and CRM teams
- In this role, you’ll help shape how we measure, optimize, and scale our patient marketing efforts to drive growth and maximize marketing spend efficiency
- You will develop data-driven insights that inform channel strategy, campaign optimization, and spend allocation, working closely with Marketing, Product, and Engineering partners to ensure measurement rigor and actionable outcomes
- This is an individual contributor role with significant influence and deep partnership with Marketing and Product leadership
- Attribution & Incrementality: Lead the statistical design and analysis of marketing attribution and incrementality studies, collaborating with other Data Scientists to apply advanced methods to quantify the true impact and efficiency of Zocdoc’s marketing investments
- Experimentation: Collaborate with Marketing and Product to design and interpret rigorous experiments (geo tests, conversion lift studies, etc.) that measure campaign impact and optimize key funnel conversion points
- Ad Platform Optimization: Partner closely with Marketing channel owners to identify opportunities across Zocdoc’s advertising platforms (e.g., SEM, Influencer, Offline, etc.) to improve efficiency, maximize ROI, and ensure we’re making data-informed investment decisions
- Lifecycle Analytics: Evaluate engagement and retention across lifecycle touchpoints (email, push, SMS), identifying opportunities to improve patient activation and retention
- Marketing Performance Measurement: Analyze and report on the performance of paid marketing and CRM channels. Identify trends, quantify impact, and recommend optimization opportunities
- Performance Data Assets: Collaborate with Analytics Engineering and Data Engineering to build and operationalize core marketing performance data assets and dashboards, enabling reliable self-serve reporting and consistent performance monitoring across channels
- Executive Storytelling: Create clear, compelling presentations, dashboards, insights and recommendations that influence strategic marketing decisions
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the fragmented healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Moving forward, Zocdoc will continue to invest in its platform to optimise its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $452m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(Co-Founder & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder & Chief AI Officer)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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