Senior Product Manager, Roku
Data Collaboration
Convenient and affordable TV streaming players
Job no longer available
Convenient and affordable TV streaming players
1001+ employees
Job no longer available
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- This role requires a deep understanding of the advertising technology stack, the third-party measurement ecosystem, data flow concepts, and the evolving identity landscape in advertising
- The ideal candidate will have 3+ years of experience in product management and data analytics, with a proven ability to design and implement solutions that facilitate secure data sharing and collaboration between Roku and its partners, including measurement vendors, top global brands, and D2C advertisers
- 3+ years of product management experience with a focus on ad tech, data platforms, or ad measurement/analytics products
- Direct experience with cleanroom platforms (e.g., Snowflake, Habu) and a strong understanding of data privacy fundamentals (e.g., differential privacy)
- A technical product mindset and are a “systems thinker” with an understanding of how APIs, databases, and data pipelines interact across an ad tech ecosystem, with the ability to write clear technical requirements and collaborate effectively with engineers
- Familiarity with ad measurement methodologies and underlying data, including attribution, lift testing, and MMM
- Familiarity with identity resolution methodologies, data and solutions
- Exceptional analytical and problem-solving skills; comfort leveraging large amounts of data to drive decisions, ability to break down complex data and business problems into structured, logical solutions; comfort with SQL
- Experience working cross-functionally with global engineering, data science, legal, product marketing, and sales teams to gather requirements and deliver solutions
- Excellent interpersonal and communication skills, with experience presenting to customers and executive leaders and aligning diverse stakeholders toward common goals
What the job involves
- At Roku, our Ads Measurement, Data Collaboration, and Identity product team is building products and collaborating with industry leaders in the data and measurement space to create solutions to measure the impact of CTV Media on advertiser outcomes effectively
- The product team works cross-functionally to understand advertiser needs and market opportunities, analyzes data to draw insights and learnings, collaborates on a thoughtful go-to-market plan to drive the success of the latest features, and works hand-in-hand across multiple engineering, Data Science, and UX teams
- The product team's largest contribution is to provide the what and why strategy backed by data for feature development and ensure the success of the business line
- The Senior Product Manager, Data Collaboration role for Roku’s Ad Platform is a highly technical and data-driven position that focuses on enabling secure data collaboration with partners through Roku’s cleanroom and other data interfaces
- You will work to address challenges in measurement, data onboarding, and analytics, leveraging cleanroom technologies to ensure user privacy and compliance while enabling partners to drive actionable insights and quantify ad effectiveness
- In addition, this role involves identifying new market opportunities, defining product features with clear "what/why" statements, and understanding customer needs to deliver impactful solutions
- You will also play a key role in integrating with third-party measurement solutions to enhance the accuracy of CTV ad measurement and performance
- Success in this role requires close collaboration with cross-functional teams, including data science, engineering, marketing, and sales, to deliver innovative products that meet the needs of Roku’s advertising partners
- Lead the development and enhancement of Roku’s Cleanroom capabilities, ensuring privacy-safe data collaboration and compliance with modern data privacy standards
- Drive data integrations with Roku's ecosystem partners, including measurement vendors, to enable seamless data sharing and collaboration
- Translate business needs into technical specifications, including data models and processing workflows
- Build and evolve products that generate insights around the effectiveness of Roku media spend towards advertiser outcomes
- Create and communicate product strategy, roadmap, plans, and progress to stakeholders
- Stay on top of industry trends in the advertising ecosystem, particularly focusing on data privacy and measurement challenges
- Define metrics and KPIs you will use to measure the success of your products
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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